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Exploring the Link Between the Concepts of Organization-Public Relationships and Organizational Reputations
Unformatted Document Text:  Tracking Number: ICA-15-10266 19 “what they heard,” than the dimensions of trust and satisfaction—the dimensions that people can easily “speculate” by what they heard. These participants were most likely to count on “what others said in general,” especially in the media to evaluate trust and satisfaction. About evaluating the dimension of control mutuality, one of them stated, “Based on what I saw and heard from the Internet, EAO is not listening to what others says, right? There are many articles criticizing its corruption, and scandals. But, seems like it doesn’t care, you know. That’s why rumors keep spreading. Because I don’t know much about the organization, frankly, I find it a little bit awkward answering this question.” Measuring the dimension of trust. Most participants evaluated the sub-dimensions of integrity and dependability negatively, whereas evaluating competence positively. This may be derived from participants’ positive perception of the leadership of EAO. For example, a participant answered to the dimension of integrity saying, “I don’t think EAO has treated others fairly. It often asks us to sponsor its campaign financially. I don’t know if it’s the case or not. However, I feel EAO, like other activists organizations, is expected to shut up in issues raised against companies that they got support financially from.” According to another participant evaluating the dimension of dependability: “EAO sends me more than three e- mails a day, without a single exception. Yet, most of them are junk mails. No news value! In a word, the credibility of the information is terrible! I have told my staff not to trust the information sent from the EAO.” This participant, however, answered to the dimension of competence as follows: “I think we should acknowledge EAO has fostered the activist movements, especially in environmental issues. Literally, it ‘opened’ the history of environmental activism in Korea. More or less, we have to acknowledge value its leadership in activism in general.” Among participants, there was one participant that positively evaluated all of three sub-dimensions of trust. This participant said that she had trusted EAO since her organization joined a coalition led by EAO: As you may know from the name of my organization, it [the participant’s organization] is a religious organization. Basically, this organization is a kind of an environmental coalition, made up with several Christian groups. Because we consist of religious groups, we were very sensitive in rumors or scandals about EAO. We had three or four meetings in a row to decide whether to get involved in the coalition, or whether to work together with EAO. After joining the coalition, people in my organization came to trust and understand EAO more.”

Authors: Yang, SungUn. and Mallabo, Jose.
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Tracking Number: ICA-15-10266
19
“what they heard,” than the dimensions of trust and satisfaction—the dimensions that people
can easily “speculate” by what they heard. These participants were most likely to count on
“what others said in general,” especially in the media to evaluate trust and satisfaction.
About evaluating the dimension of control mutuality, one of them stated, “Based on
what I saw and heard from the Internet, EAO is not listening to what others says, right? There
are many articles criticizing its corruption, and scandals. But, seems like it doesn’t care, you
know. That’s why rumors keep spreading. Because I don’t know much about the
organization, frankly, I find it a little bit awkward answering this question.”
Measuring the dimension of trust. Most participants evaluated the sub-dimensions of
integrity and dependability negatively, whereas evaluating competence positively. This may
be derived from participants’ positive perception of the leadership of EAO. For example, a
participant answered to the dimension of integrity saying, “I don’t think EAO has treated
others fairly. It often asks us to sponsor its campaign financially. I don’t know if it’s the case
or not. However, I feel EAO, like other activists organizations, is expected to shut up in
issues raised against companies that they got support financially from.” According to another
participant evaluating the dimension of dependability: “EAO sends me more than three e-
mails a day, without a single exception. Yet, most of them are junk mails. No news value! In
a word, the credibility of the information is terrible! I have told my staff not to trust the
information sent from the EAO.” This participant, however, answered to the dimension of
competence as follows: “I think we should acknowledge EAO has fostered the activist
movements, especially in environmental issues. Literally, it ‘opened’ the history of
environmental activism in Korea. More or less, we have to acknowledge value its leadership
in activism in general.”
Among participants, there was one participant that positively evaluated all of three
sub-dimensions of trust. This participant said that she had trusted EAO since her organization
joined a coalition led by EAO:
As you may know from the name of my organization, it [the participant’s
organization] is a religious organization. Basically, this organization is a kind of an
environmental coalition, made up with several Christian groups. Because we consist
of religious groups, we were very sensitive in rumors or scandals about EAO. We had
three or four meetings in a row to decide whether to get involved in the coalition, or
whether to work together with EAO. After joining the coalition, people in my
organization came to trust and understand EAO more.”


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