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Exploring the Link Between the Concepts of Organization-Public Relationships and Organizational Reputations
Unformatted Document Text:  Tracking Number: ICA-15-10266 20 Measuring the dimension of control mutuality. As discussed, some participants avoided answering questions concerning the dimension of control mutuality. Overall, many of them gave short answers without detail. For example, according to a participant: “I don’t think they try to understand us or be attentive to us. If they did, they should have given us credible information which we could write an article with.” There was a participant describing in much detail: “In the coalition, there are a couple of communication professionals carefully listening to the interest of other organizations. I think EAO tries to listen to what other organizations, including my organization, discuss and plan for campaigns. Certainly, We comfortably accept its leadership.” Measuring the dimension of commitment. With regard to the commitment dimension, most participants evaluated EAO negatively. It seemed that, more or less, some EAO leaders’ involvement in politics made participants negatively evaluate the dimension of commitment. There was a participant more specifically pointing out problems of EAO in the following manner: Relationships, between us, between the media and organizations like EAO, are based on the process of offering the information and writing an article with them. But you know, although the information contains no news value, very often, routinely, EAO asks us to write an article to promote its activities, and develop an issue as it frames. For example, it used to campaign for ridiculous issues such as ‘Don’t eat the dog meat!’ or ‘Get rid of nuclear plants!’ Can you find any relationship there between eating the dog meat and protecting the environment? Back to my point, I don’t feel they devote themselves to develop good relationships with us, professionally.” Measuring the dimension of satisfaction. As in trust, when evaluating the dimension of satisfaction, many of participants without relationship history tended to rely on “what others say in general.” This is because EAO is not a profit generating and common organization, participants do not have enough information to evaluate satisfaction alone without their direct experience. Therefore, for example, their responses are very short such as “I am not satisfied” with EAO because “I do not trust it” or “I don’t like it is getting involved in politics.” According to a participant, “How can I be satisfied with relationships with EAO? Simply, I don’t believe it’s honest. It hasn’t demonstrated any devotion to it’s real purpose of protecting the environment.” Two types of relationships. There appeared a pattern concerning the relationship outcomes and type of relationships. As respondents evaluated relationship outcomes

Authors: Yang, SungUn. and Mallabo, Jose.
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Tracking Number: ICA-15-10266
20
Measuring the dimension of control mutuality. As discussed, some participants
avoided answering questions concerning the dimension of control mutuality. Overall, many
of them gave short answers without detail. For example, according to a participant: “I don’t
think they try to understand us or be attentive to us. If they did, they should have given us
credible information which we could write an article with.” There was a participant
describing in much detail: “In the coalition, there are a couple of communication
professionals carefully listening to the interest of other organizations. I think EAO tries to
listen to what other organizations, including my organization, discuss and plan for
campaigns. Certainly, We comfortably accept its leadership.”
Measuring the dimension of commitment. With regard to the commitment dimension,
most participants evaluated EAO negatively. It seemed that, more or less, some EAO leaders’
involvement in politics made participants negatively evaluate the dimension of commitment.
There was a participant more specifically pointing out problems of EAO in the following
manner:
Relationships, between us, between the media and organizations like EAO, are based
on the process of offering the information and writing an article with them. But you
know, although the information contains no news value, very often, routinely, EAO
asks us to write an article to promote its activities, and develop an issue as it frames.
For example, it used to campaign for ridiculous issues such as ‘Don’t eat the dog
meat!’ or ‘Get rid of nuclear plants!’ Can you find any relationship there between
eating the dog meat and protecting the environment? Back to my point, I don’t feel
they devote themselves to develop good relationships with us, professionally.”
Measuring the dimension of satisfaction. As in trust, when evaluating the dimension
of satisfaction, many of participants without relationship history tended to rely on “what
others say in general.” This is because EAO is not a profit generating and common
organization, participants do not have enough information to evaluate satisfaction alone
without their direct experience. Therefore, for example, their responses are very short such as
“I am not satisfied” with EAO because “I do not trust it” or “I don’t like it is getting involved
in politics.” According to a participant, “How can I be satisfied with relationships with EAO?
Simply, I don’t believe it’s honest. It hasn’t demonstrated any devotion to it’s real purpose of
protecting the environment.”
Two types of relationships. There appeared a pattern concerning the relationship
outcomes and type of relationships. As respondents evaluated relationship outcomes


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