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Exploring the Link Between the Concepts of Organization-Public Relationships and Organizational Reputations
Unformatted Document Text:  Tracking Number: ICA-15-10266 28 reputation on relationships: A cognitive, behavioral study. Paper presented at the PRSA Educator’s Academy 5 th Annual International, Interdisciplinary Public Relations Research Conference, Miami, Florida. Grunig, J. E., & Huang, Y. H. (2000). From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes. In J. A. Ledingham and S. D. Bruning (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. 23-53). Mahwah, NJ: Lawrence Erlbaum Associates. Grunig, J. E., & Hunt, T. (1984). Managing public relations. New York: Holt, Rinehart and Winston. Grunig, J. E., & Grunig, L. A. (1996, May). Implications of symmetry for a theory of ethics in public relations. Paper presented to the International Communication Association, Chicago. Grunig, J. E., & Grunig, L. A. (2001). Guidelines for formative and evaluative research in public affairs: A report for the Department of Energy Office of Science. Washington, DC: U. S. Department of Energy. Grunig, J. E., & Repper, F. C. (1992). Strategic management, publics, and issues. In J. E. Grunig (Ed.), Excellence in public relations and communication management (pp. 117-158). Hillsdale, NJ: Lawrence Erlbaum Associates. Grunig, L. A., Grunig, J. E., & Dozier, D. M. (2002). Excellent public relations and effective organizations: A study of communication management in three countries. Mahwah, NJ: Lawrence Erlbaum Associates. Hall, R. (1992). The strategic analysis of intangible resources. Strategic Management Journal, 13, 135-144. Harlow, R. F. (1976). Building a public relations definition. Public Relations Review, 2(4), 36-47. Heath, R. L. (Ed.) (2001). Handbook of public relations. Thousand Oaks, CA: Sage. Hon, L., & Grunig, J. E. (1999). Guidelines for measuring relationships in public relations. The institute for public relations. Huang, Y. H. (1997). Public relations strategies, relational outcomes, and conflict management strategies. Unpublished doctoral dissertation, University of Maryland, College Park. Huang, Y. H. (2001). OPRA: A cross-cultural, multiple-item scale for measuring organization-public relationships. Journal of Public Relations Research, 13, 61-90. Hutton, J. G. (1999). The definition, dimensions, and domain of public relations. Public Relations Review, 25, 199-214. Hutton, J. G., Goodman, M. B., Alexander, J. B., & Genest, C. M. (2001). Reputation management: The new face of corporate public relations? Public Relations Review, 27, 247-261. Kim, Y. (2000). Measuring the bottom-line impact of corporate public relations. Journalism and Mass Communication Quarterly, 77, 273-291. Kim, Y. (2001). Measuring the economic value of public relations. Journal of Public Relations Research, 13, 3-26. King, A. (1999). The social performance uncertainty principle. Corporate Reputation Review 2, 43-46. Kruckeberg, D. (2000). Public relations: Toward a global professionalism. In J. A. Ledingham and S. D. Bruning (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. 145-158). Mahwah, NJ: Lawrence Erlbaum Associates.

Authors: Yang, SungUn. and Mallabo, Jose.
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Tracking Number: ICA-15-10266
28
reputation on relationships: A cognitive, behavioral study. Paper presented at the
PRSA Educator’s Academy 5
th
Annual International, Interdisciplinary Public
Relations Research Conference, Miami, Florida.
Grunig, J. E., & Huang, Y. H. (2000). From organizational effectiveness to relationship
indicators: Antecedents of relationships, public relations strategies, and relationship
outcomes. In J. A. Ledingham and S. D. Bruning (Eds.), Public relations as
relationship management: A relational approach to the study and practice of public
relations
(pp. 23-53). Mahwah, NJ: Lawrence Erlbaum Associates.
Grunig, J. E., & Hunt, T. (1984). Managing public relations. New York: Holt, Rinehart
and
Winston.
Grunig, J. E., & Grunig, L. A. (1996, May). Implications of symmetry for a theory of
ethics in public relations. Paper presented to the International Communication
Association, Chicago.
Grunig, J. E., & Grunig, L. A. (2001). Guidelines for formative and evaluative research
in public affairs: A report for the Department of Energy Office of Science.
Washington, DC: U. S. Department of Energy.
Grunig, J. E., & Repper, F. C. (1992). Strategic management, publics, and issues. In J. E.
Grunig (Ed.), Excellence in public relations and communication management (pp.
117-158). Hillsdale, NJ: Lawrence Erlbaum Associates.
Grunig, L. A., Grunig, J. E., & Dozier, D. M. (2002). Excellent public relations and effective
organizations: A study of communication management in three countries. Mahwah,
NJ: Lawrence Erlbaum Associates.
Hall, R. (1992). The strategic analysis of intangible resources. Strategic Management
Journal, 13, 135-144.
Harlow, R. F. (1976). Building a public relations definition. Public Relations Review,
2(4), 36-47.
Heath, R. L. (Ed.) (2001). Handbook of public relations. Thousand Oaks, CA: Sage.
Hon, L., & Grunig, J. E. (1999). Guidelines for measuring relationships in public
relations.
The institute for public relations.
Huang, Y. H. (1997). Public relations strategies, relational outcomes, and conflict
management strategies. Unpublished doctoral dissertation, University of Maryland,
College Park.
Huang, Y. H. (2001). OPRA: A cross-cultural, multiple-item scale for measuring
organization-public relationships. Journal of Public Relations Research, 13, 61-90.
Hutton, J. G. (1999). The definition, dimensions, and domain of public relations. Public
Relations Review, 25, 199-214.
Hutton, J. G., Goodman, M. B., Alexander, J. B., & Genest, C. M. (2001). Reputation
management: The new face of corporate public relations? Public Relations Review,
27
, 247-261.
Kim, Y. (2000). Measuring the bottom-line impact of corporate public relations. Journalism
and Mass Communication Quarterly, 77, 273-291.
Kim, Y. (2001). Measuring the economic value of public relations. Journal of Public
Relations Research, 13, 3-26.
King, A. (1999). The social performance uncertainty principle. Corporate Reputation
Review 2, 43-46.
Kruckeberg, D. (2000). Public relations: Toward a global professionalism. In J. A.
Ledingham and S. D. Bruning (Eds.), Public relations as relationship management: A
relational approach to the study and practice of public relations
(pp. 145-158).
Mahwah, NJ: Lawrence Erlbaum Associates.


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