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Exploring the Link Between the Concepts of Organization-Public Relationships and Organizational Reputations
Unformatted Document Text:  Tracking Number: ICA-15-10266 29 Kruckeberg, D., & Starck, K. (1988). Public relations and community: A reconstructed theory. New York: Praeger. Ledingham, J. A. (2001). Government-community relationships: Extending the relational theory of public relations. Public Relations Review, 27, 285-295. Ledingham, J. A., & Bruning, S. D. (1998). Relationship management in public relations: Dimensions of an organization-public relationship. Public Relations Review, 24, 55-65. Ledingham, J. A., Bruning, S. D. (Eds.)(2000), Public relations as relationship management: A relational approach to the study and practice of public relations. Mahwah, NJ: Lawrence Erlbaum Associates. McCracken, D. G. (1988). The long interview. Newbury Park, CA.: Sage Publications. Peppard, J. (2000). Customer relationship management (CRM) in financial services. European Management Journal, 18, 312-327. Porter, M., & van der Linde, C. (1995). The general theory of second best. Review of Economic Studies, 24, 11-32. Pruzan, P. (2001). Corporate reputation: Image and identity. Corporate Reputation Review, 4, 50-64. Reinchheld, F. (1996). The loyalty effect: The hidden force behind growth, profits and lasting value. Boston: Harvard Business School Press. Reputation Institute (n.d.a). Corporate reputations. Retrieved April 28, 2002, from http://www.reputationinstitute.com/sections/who/rep_mn_1.html Reputation Institute (n.d.b). Corporate reputations. Retrieved April 28, 2002, from http://www.reputationinstitute.com/sections/who/rep_mn_2.html . Rockhill, K. (1982). Researching participation in adult education: The potential of the qualitative perspective. Adult Education, 33, 3-19. Schultz, M., Mouritsen, J., & Gabrielsen, G. (2001). Sticky reputation: Analyzing a ranking system. Corporate Reputation Review, 4, 24-41. Schwaiger, M., & Locarek-Junge, H. (1998). Realizing customer retention potentials by electronic banking. Electronic Markets, 8, 23-26. Staff (1999, March 29). Reputation management. PR Week. Staff (1999, June 28). Reputation management. PR Week. Staff (1999, November 15). Corporate reputation: Are we close to “Holy Grail” of reputation? PR Week. Staff (2000, March 21). Environmental activist organizations, they cause troubles by getting bribes from candidates. Chosun Ilbo. Staff (2000, September 17). The founder of EAO said he won’t resign. Chosun Ilbo. Staff (2000, September 19). Regarding the plagiarism, he came to an agreement with a Japanese writer. Chosun Ilbo. Stafford, L., & Canary, D. J. (1991). Maintenance strategies and romantic relationship type, gender, and relational characteristics. Journal of Social and Personal Relationships, 8, 217-242. Starck, K., & Kruckeberg, D. (2001). Public relations and community: A reconstructed theory revisited. In R. L. Heath (Ed.), Handbook of public relations (pp. 51-60). Thousand Oaks, CA: Sage. Ver i , D. (2000a, June 25-28). Reputation: A new public relations fad? Session handout abstract, International Association of Business Communicators International Conference, Vancouver. Ver i , D., Ruler, B. V., Bütschi, G., & Flodin, B. (2001). On the definition of public relations: A European view. Public Relations Review, 27, 373-387.

Authors: Yang, SungUn. and Mallabo, Jose.
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background image
Tracking Number: ICA-15-10266
29
Kruckeberg, D., & Starck, K. (1988). Public relations and community: A reconstructed
theory.
New York: Praeger.
Ledingham, J. A. (2001). Government-community relationships: Extending the relational
theory of public relations. Public Relations Review, 27, 285-295.
Ledingham, J. A., & Bruning, S. D. (1998). Relationship management in public relations:
Dimensions of an organization-public relationship. Public Relations Review, 24, 55-
65.
Ledingham, J. A., Bruning, S. D. (Eds.)(2000), Public relations as relationship management:
A relational approach to the study and practice of public relations. Mahwah, NJ:
Lawrence Erlbaum Associates.
McCracken, D. G. (1988). The long interview. Newbury Park, CA.: Sage Publications.
Peppard, J. (2000). Customer relationship management (CRM) in financial services.
European Management Journal, 18, 312-327.
Porter, M., & van der Linde, C. (1995). The general theory of second best. Review of
Economic Studies, 24, 11-32.
Pruzan, P. (2001). Corporate reputation: Image and identity. Corporate Reputation Review, 4,
50-64.
Reinchheld, F. (1996). The loyalty effect: The hidden force behind growth, profits and
lasting
value.
Boston: Harvard Business School Press.
Reputation Institute (n.d.a). Corporate reputations. Retrieved April 28, 2002, from
http://www.reputationinstitute.com/sections/who/rep_mn_1.html
Reputation Institute (n.d.b). Corporate reputations. Retrieved April 28, 2002, from
http://www.reputationinstitute.com/sections/who/rep_mn_2.html
.
Rockhill, K. (1982). Researching participation in adult education: The potential of the
qualitative
perspective.
Adult Education, 33, 3-19.
Schultz, M., Mouritsen, J., & Gabrielsen, G. (2001). Sticky reputation: Analyzing a ranking
system. Corporate Reputation Review, 4, 24-41.
Schwaiger, M., & Locarek-Junge, H. (1998). Realizing customer retention potentials by
electronic
banking.
Electronic Markets, 8, 23-26.
Staff (1999, March 29). Reputation management. PR Week.
Staff (1999, June 28). Reputation management. PR Week.
Staff (1999, November 15). Corporate reputation: Are we close to “Holy Grail” of
reputation? PR Week.
Staff (2000, March 21). Environmental activist organizations, they cause troubles by
getting bribes from candidates. Chosun Ilbo.
Staff (2000, September 17). The founder of EAO said he won’t resign. Chosun Ilbo.
Staff (2000, September 19). Regarding the plagiarism, he came to an agreement with a
Japanese
writer.
Chosun Ilbo.
Stafford, L., & Canary, D. J. (1991). Maintenance strategies and romantic relationship
type, gender, and relational characteristics. Journal of Social and Personal
Relationships, 8,
217-242.
Starck, K., & Kruckeberg, D. (2001). Public relations and community: A reconstructed
theory revisited. In R. L. Heath (Ed.), Handbook of public relations (pp. 51-60).
Thousand Oaks, CA: Sage.
Ver i , D. (2000a, June 25-28). Reputation: A new public relations fad? Session handout
abstract, International Association of Business Communicators International
Conference, Vancouver.
Ver i , D., Ruler, B. V., Bütschi, G., & Flodin, B. (2001). On the definition of public
relations: A European view. Public Relations Review, 27, 373-387.


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