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Exploring the Link Between the Concepts of Organization-Public Relationships and Organizational Reputations
Unformatted Document Text:  Tracking Number: ICA-15-10266 35 Figure 1 The Link Between Organization-Public Relationships and Organizational Reputation 2 (i.e., Cognitive Representations) 2 For this study, organizational reputation is conceptualized to cognitive representations that publics have of the organization, following J. Grunig and Hung’s (2002) definition of organizational reputation. Direct Experience Experiential Relationships Reputational Cognitive Representations Experiential Cognitive Representations Reputational Relationships (First-Order Relationships) (First-Order Reputation) (Second-Order Reputation) (Second-Order Relationships) Imaginary Evaluation +

Authors: Yang, SungUn. and Mallabo, Jose.
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Tracking Number: ICA-15-10266
35
Figure 1
The Link Between Organization-Public Relationships and Organizational Reputation
2
(i.e.,
Cognitive Representations)
2
For this study, organizational reputation is conceptualized to cognitive representations that publics have
of the organization, following J. Grunig and Hung’s (2002) definition of organizational reputation.
Direct
Experience
Experiential
Relationships
Reputational
Cognitive
Representations
Experiential
Cognitive
Representations
Reputational
Relationships
(First-Order
Relationships)
(First-Order
Reputation)
(Second-Order
Reputation)
(Second-Order
Relationships)
Imaginary
Evaluation
+


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