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CRM/DRM: Infrastructure for the Celestial Jukebox
Unformatted Document Text:  depending on tier; no more than two from same artist Rhapsody:AOL/Time Warner Bertelsmann EMI Group Sony Vivendi Universal (offerings from each are restricted) Basic rate: $7.99/mo Streamed songs: unlimited Downloads: none Download expiration: n/a CD burning: n/a CRM: MoodLogic, Muze 15 DRM: Intertrust (xMCL) Microsoft 16 Lycos Emusic 17 Vivendi/Universal Basic rate: $9.99/mo Streamed songs: unlimited Downloads: unlimited Download expiration: none CD burning: unlimited CRM: AgentArts 18 DRM: Supertracks 19 Winamp 20 Yahoo 21 AOL 22 MSPs use “network power” (Sassen, 1999) to augment dominant market power in licensing and sales of commercial music. Rules for file price, duration, frequency, rendering, transfer, and payment for each service are encoded with an extensible markup language (based on XML) that is “tagged” with metadata that travel with individual song files. User experiences are restricted, for example, to only those services for which they have pre-paid or agreed to pay for on a per-use basis (.mp3 download, audio stream, CD burn). 23 Other types of businesses using CRM and DRM for the Web include content providers, aggregators, and syndicators. 24 While at least two dozen companies offer rights management systems for the Internet, the market is currently dominated by a handful of firms. 25 DRM standards depend in large part on their selection of supported metadata standards. Adobe integrates its Extensible Metadata 15 http://216.239.51.100/search?q=cache:R3tF6NVJXsYC:www.moodlogic.com/pr08112000.html++Listen.com+Muze+ personalization&hl=en&ie=UTF-8 16 Lycos Music Player is a modification of Windows Media Player. http://music.lycos.com/downloads/sonique/ 17 Emusic is the only MSP that does not regulate the customer’s choice of final format for downloads. http://www.newarchitectmag.com/documents/s=2452/new1011653160573/ http://www.wired.com/news/business/0,1367,38422-2,00.html 18 http://www.agentarts.com/products.html#casestudy ; http://news.com.com/2100-1023-255492.html?legacy=cnet 19 http://news.com.com/2110-1023-244732.html?tag=bplst “Supertracks provides content protection through digital rights management services based on software developed by Preview Systems.” 20 http://www.winamp.com/components3/;$sessionid$RF0TCUOZPC3RQ5YAAAARCZI 21 http://www.wired.com/news/topstories/0,1287,21385,00.html 22 http://www.wired.com/news/mp3/0,1285,21285,00.html 23 Online streaming and other royalty payments are in negotiation. (http://www.wired.com/news/politics/0,1283,53896,00.html) 24 . http://www.intertrust.com/main/research/whitepapers/IDCUnderstandingDRMSystems.pdf . 25 This paper considers software DRM. DRM providers offer DRM functionality in three forms: as a software platform, as a hosted service, or as a vertically focused application that includes DRM capabilities. http://www.intertrust.com/main/research/whitepapers/IDCUnderstandingDRMSystems.pdf . Hardware manufacturers that include

Authors: Burkart, Patrick. and McCourt, Tom.
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background image
depending on tier; no
more than two from same
artist
Rhapsody:
AOL/Time Warner
Bertelsmann
EMI Group
Sony
Vivendi Universal
(offerings from
each are
restricted)
Basic rate: $7.99/mo
Streamed songs: unlimited
Downloads: none
Download expiration: n/a
CD burning: n/a
CRM: MoodLogic, Muze
15
DRM: Intertrust (xMCL)

Microsoft
16
Lycos
Emusic
17
Vivendi/Universal

Basic rate: $9.99/mo
Streamed songs: unlimited
Downloads: unlimited
Download expiration: none
CD burning: unlimited
CRM: AgentArts
18
DRM: Supertracks
19
Winamp
20
Yahoo
21
AOL
22
MSPs use “network power” (Sassen, 1999) to augment dominant market power in licensing and sales of
commercial music. Rules for file price, duration, frequency, rendering, transfer, and payment for each
service are encoded with an extensible markup language (based on XML) that is “tagged” with metadata
that travel with individual song files. User experiences are restricted, for example, to only those services
for which they have pre-paid or agreed to pay for on a per-use basis (.mp3 download, audio stream, CD
burn).
23
Other types of businesses using CRM and DRM for the Web include content providers,
aggregators, and syndicators.
24
While at least two dozen companies offer rights management systems
for the Internet, the market is currently dominated by a handful of firms.
25
DRM standards depend in
large part on their selection of supported metadata standards. Adobe integrates its Extensible Metadata
15
http://216.239.51.100/search?q=cache:R3tF6NVJXsYC:www.moodlogic.com/pr08112000.html++Listen.com+Muze+
personalization&hl=en&ie=UTF-8
16
Lycos Music Player is a modification of Windows Media Player. http://music.lycos.com/downloads/sonique/
17
Emusic is the only MSP that does not regulate the customer’s choice of final format for downloads.
http://www.newarchitectmag.com/documents/s=2452/new1011653160573/
http://www.wired.com/news/business/0,1367,38422-2,00.html
18
http://www.agentarts.com/products.html#casestudy
; http://news.com.com/2100-1023-255492.html?legacy=cnet
19
http://news.com.com/2110-1023-244732.html?tag=bplst
“Supertracks provides content protection through digital rights
management services based on software developed by Preview Systems.”
20
http://www.winamp.com/components3/;$sessionid$RF0TCUOZPC3RQ5YAAAARCZI
21
http://www.wired.com/news/topstories/0,1287,21385,00.html
22
http://www.wired.com/news/mp3/0,1285,21285,00.html
23
Online streaming and other royalty payments are in negotiation. (http://www.wired.com/news/politics/0,1283,53896,00.html)
24
.
http://www.intertrust.com/main/research/whitepapers/IDCUnderstandingDRMSystems.pdf
.
25
This paper considers software DRM. DRM providers offer DRM functionality in three forms: as a software platform, as a hosted
service, or as a vertically focused application that includes DRM capabilities.
http://www.intertrust.com/main/research/whitepapers/IDCUnderstandingDRMSystems.pdf
. Hardware manufacturers that include


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