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Emotional non redundancy in television messages: The impact on audience memory
Unformatted Document Text:  ICA-4-10233 Page 1 of 4 emotional non redundancy Until recently much of the research on memory from television news focused on memory of the verbal information and all but ignored the effects of the visual stream. A growing number of studies show that viewers process information from both the audio and visual streams together and that one channel can affect memory for the other. This study looks at the synergistic relationship between verbal and visual information – the way audio and video interact to intensify one another and affect overall memory for the message. Redundancy refers to the degree of congruence between the information in the audio and video channels of a message. Previous studies show that messages that have incongruent information between their audio and video streams receive less thorough processing than redundant messages. According to the limited capacity theory of information processing for mediated messages, there is a limited amount of resources available for processing information. If a message requires a lot of resources beyond which the viewer has an overload occurs and the processing is not completed; that is important information in the message does not go through the stages of encoding, storage and retrieval. This study is among a few that tests a specific kind of audio/visual redundancy, redundancy in valence. It often happens that the verbal content in the audio stream is negative of a subject and the video accompanying it is positive of the subject or vice versa where the audio is positive but the video is negative. Research Question1 Is there a main effect of emotional audio/visual redundancy on overall recall for the message?

Authors: Kamhawi, Rasha.
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ICA-4-10233 Page 1 of 4 emotional non redundancy
Until recently much of the research on memory from television news focused on
memory of the verbal information and all but ignored the effects of the visual stream. A
growing number of studies show that viewers process information from both the audio
and visual streams together and that one channel can affect memory for the other. This
study looks at the synergistic relationship between verbal and visual information – the
way audio and video interact to intensify one another and affect overall memory for the
message.
Redundancy refers to the degree of congruence between the information in the audio and
video channels of a message. Previous studies show that messages that have incongruent
information between their audio and video streams receive less thorough processing than
redundant messages.
According to the limited capacity theory of information processing for mediated
messages, there is a limited amount of resources available for processing information. If a
message requires a lot of resources beyond which the viewer has an overload occurs and
the processing is not completed; that is important information in the message does not go
through the stages of encoding, storage and retrieval.
This study is among a few that tests a specific kind of audio/visual redundancy,
redundancy in valence. It often happens that the verbal content in the audio stream is
negative of a subject and the video accompanying it is positive of the subject or vice
versa where the audio is positive but the video is negative.
Research Question1 Is there a main effect of emotional audio/visual redundancy on
overall recall for the message?


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