Citation

Four Perspectives on the Role of Fear in Persuasion

Abstract | Word Stems | Keywords | Association | Citation | Get this Document | Similar Titles




STOP!

You can now view the document associated with this citation by clicking on the "View Document as HTML" link below.

View Document as HTML:
Click here to view the document

Abstract:

Previous research on threat appeals has correlated fear intensity with persuasion. However, fear might figure into the process of persuasion in at least four conceptually distinct ways: (a) the proclivity to experience fear, (b) the rise from baseline to peak, (c) peak intensity, and (d) the decline from peak to post-message fear. A study was conducted that exposed 361 participants to a message that described the dangers of influenza, then advocated obtaining a free vaccination. The data showed positive correlations between tonic activation of the behavioral inhibition system and various indices of fear arousal, but nonsignificant correlations between the behavioral activation system and the same indices. Both rise and peak measures of fear predicted persuasion, but the measure of the extent to which fear declined fared poorly.

Most Common Document Word Stems:

fear (129), emot (76), perspect (70), messag (63), persuas (54), deceler (49), four (46), threat (44), acceler (41), veloc (40), measur (37), effect (35), posit (33), bis (33), 1 (32), 2 (30), one (30), research (30), appeal (29), compon (29), activ (27),

Author's Keywords:

fear, health, persuasion
Convention
All Academic Convention is the premier solution for your association's abstract management solutions needs.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://www.allacademic.com/meta/p112253_index.html
Direct Link:
HTML Code:

MLA Citation:

Dillard, James. and Anderson, Jason. "Four Perspectives on the Role of Fear in Persuasion" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112253_index.html>

APA Citation:

Dillard, J. P. and Anderson, J. W. , 2003-05-27 "Four Perspectives on the Role of Fear in Persuasion" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112253_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Previous research on threat appeals has correlated fear intensity with persuasion. However, fear might figure into the process of persuasion in at least four conceptually distinct ways: (a) the proclivity to experience fear, (b) the rise from baseline to peak, (c) peak intensity, and (d) the decline from peak to post-message fear. A study was conducted that exposed 361 participants to a message that described the dangers of influenza, then advocated obtaining a free vaccination. The data showed positive correlations between tonic activation of the behavioral inhibition system and various indices of fear arousal, but nonsignificant correlations between the behavioral activation system and the same indices. Both rise and peak measures of fear predicted persuasion, but the measure of the extent to which fear declined fared poorly.

Get this Document:

Find this citation or document at one or all of these locations below. The links below may have the citation or the entire document for free or you may purchase access to the document. Clicking on these links will change the site you're on and empty your shopping cart.

Associated Document Available Access Fee All Academic Inc.

Document Type: .PDF
Page count: 36
Word count: 8129
Text sample:
Four Perspectives on . .1. RUNNING HEAD: Fear and Persuasion Four Perspectives on the Role of Fear in Persuasion Four Perspectives on . .2. Abstract Previous research on threat appeals has correlated fear intensity with persuasion. However fear might figure into the process of persuasion in at least four conceptually distinct ways: (a) the proclivity to experience fear (b) the rise from baseline to peak (c) peak intensity and (d) the decline from peak to post-message fear. A study
from either author. 2 The beta weights in every analysis were positively signed. 3 Because previous work demonstrated that fear appeals may arouse multiple emotions and that those emotions may all influence persuasion (Author Withheld) we measured and evaluated the effects of anger happiness sadness and guilt in terms of their acceleration velocity and deceleration. None of these effects were significant. In the interest of clarity we have focused this document on fear alone. 4 Although these means are


Similar Titles:
Examining the Effects of Emotional Arousal on Decisional Confidence: A Heuristic Systematic Model Perspective

When a Fear Appeal Isnít a Fear Appeal: The Effects of Graphic Antitobacco Messages

Communicating Risk: The Effects of Message Appeal and Individual Difference on Risk Message Processing

How Risky Products Activate the Appetitive and Aversive Motivational Systems and How Individual Differences in Motivational Activation Modify the Effect

Two-round Election versus One Round:Candidatesí Size and Position Matter. A Multi Design Research to Measure the Psychological Effects of Electoral Rules (Poster)


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.