 Four Perspectives on the Role of Fear in Persuasion
 Unformatted Document Text:  Four Perspectives on . . . 18 in the first two rows reveals coefficients that are very similar to one another. When acceleration is entered first, it is statistically significant, but velocity is not (Equation 1). When velocity is entered first, it is statistically significant, but acceleration is not (Equation 2). Although velocity is a slightly better predictor than acceleration (a difference of .001), the analysis was unable to provide clear evidence in favor of one perspective over the other due to the degree of collinearity between the two predictors (r = .87). ...TABLE 3 ABOUT HERE... In the center of the table, velocity is contrasted with deceleration. In Equation 1, velocity is significant when it is entered first, and deceleration, when entered second, is not. In Equation 2, deceleration is significant when it is entered first, but velocity contributes significant predictive power even when it is entered in the second block. Thus, these results favor velocity over deceleration. The results of the final comparison (acceleration vs. deceleration) are given in the lower third of Table 3. As would be expected on the basis of the previous two analyses, acceleration is the better predictor. It is significant in Equation 1, whereas deceleration is not, and it contributes additional predictive power above and beyond deceleration in Equation 2. In sum, these results suggested mixed support for H4 (i.e., acceleration) and H5 (i.e., velocity). Both variables predicted persuasion, but it was impossible to discriminate between them in these data. Despite a significant bivariate relationship between deceleration and persuasion (see Table 1), we rejected H6 on the grounds that deceleration contributed no unique information to the regression models in any of the comparisons. 3 Discussion

 Authors: Dillard, James. and Anderson, Jason.  Page 18 of 36   Four Perspectives on . . . 18 in the first two rows reveals coefficients that are very similar to one another. When acceleration is entered first, it is statistically significant, but velocity is not (Equation 1). When velocity is entered first, it is statistically significant, but acceleration is not (Equation 2). Although velocity is a slightly better predictor than acceleration (a difference of .001), the analysis was unable to provide clear evidence in favor of one perspective over the other due to the degree of collinearity between the two predictors (r = .87). ...TABLE 3 ABOUT HERE... In the center of the table, velocity is contrasted with deceleration. In Equation 1, velocity is significant when it is entered first, and deceleration, when entered second, is not. In Equation 2, deceleration is significant when it is entered first, but velocity contributes significant predictive power even when it is entered in the second block. Thus, these results favor velocity over deceleration. The results of the final comparison (acceleration vs. deceleration) are given in the lower third of Table 3. As would be expected on the basis of the previous two analyses, acceleration is the better predictor. It is significant in Equation 1, whereas deceleration is not, and it contributes additional predictive power above and beyond deceleration in Equation 2. In sum, these results suggested mixed support for H4 (i.e., acceleration) and H5 (i.e., velocity). Both variables predicted persuasion, but it was impossible to discriminate between them in these data. Despite a significant bivariate relationship between deceleration and persuasion (see Table 1), we rejected H6 on the grounds that deceleration contributed no unique information to the regression models in any of the comparisons. 3 Discussion Convention All Academic Convention is the premier solution for your association's abstract management solutions needs. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.  Page 18 of 36  