All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Four Perspectives on the Role of Fear in Persuasion
Unformatted Document Text:  Four Perspectives on . . . 2 Abstract Previous research on threat appeals has correlated fear intensity with persuasion. However, fear might figure into the process of persuasion in at least four conceptually distinct ways: (a) the proclivity to experience fear, (b) the rise from baseline to peak, (c) peak intensity, and (d) the decline from peak to post-message fear. A study was conducted that exposed 361 participants to a message that described the dangers of influenza, then advocated obtaining a free vaccination. The data showed positive correlations between tonic activation of the behavioral inhibition system and various indices of fear arousal, but nonsignificant correlations between the behavioral activation system and the same indices. Both rise and peak measures of fear predicted persuasion, but the measure of the extent to which fear declined fared poorly.

Authors: Dillard, James. and Anderson, Jason.
first   previous   Page 2 of 36   next   last



background image
Four Perspectives on . . .
2
Abstract
Previous research on threat appeals has correlated fear intensity with persuasion. However, fear
might figure into the process of persuasion in at least four conceptually distinct ways: (a) the
proclivity to experience fear, (b) the rise from baseline to peak, (c) peak intensity, and (d) the
decline from peak to post-message fear. A study was conducted that exposed 361 participants to
a message that described the dangers of influenza, then advocated obtaining a free vaccination.
The data showed positive correlations between tonic activation of the behavioral inhibition
system and various indices of fear arousal, but nonsignificant correlations between the
behavioral activation system and the same indices. Both rise and peak measures of fear predicted
persuasion, but the measure of the extent to which fear declined fared poorly.


Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 2 of 36   next   last

©2012 All Academic, Inc.