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Four Perspectives on the Role of Fear in Persuasion
Unformatted Document Text:  Four Perspectives on . . . 30 Scherer, K. (1984). On the nature and function of emotion: A component process approach. In K. Scherer & P. Ekman (Eds.), Approaches to emotion (pp. 293-318). Hillsdale, NJ: Erlbaum. Sigall, H., & Helmreich, R. (1969). Opinion change as a function of stress and communicator credibility. Journal of Experimental Social Psychology, 5, 70-78. Simonson, N.R., & Lundy, R.M. (1967). The effectiveness of persuasive communication presented under conditions of irrelevant fear. Journal of Communication, 16, 32-37. Sutton, S.K., & Davidson, R.J. (1997). Prefrontal brain asymmetry: A biological substrate of the behavioral approach and avoidance systems. Psychological Science, 8, 204-210. Sutton, S.R. (1982). Fear-arousing communications: A critical examination of theory and research. In J.R. Eiser (Ed.), Social psychology and behavioral medicine (pp. 303-337). London: John Wiley & Sons. Thayer, R.E. (1989). The biopsychology of mood and arousal. New York: Oxford University Press. Waldron, V.R., & Cegala, D.J. (1992). Assessing conversational cognition: Levels of cognitive theory and associated methodological requirements. Human Communication Research, 18, 599-622. Watson, D., Weise, D., Vaidya, J., & Tellegen, A. (1999). The two general activation systems of affect: Structural findings, evolutionary considerations, and psychobiological evidence. Journal of Personality and Social Psychology, 76, 820-838. Witte, K. (1992). Putting the fear back into fear appeals: The extended parallel process model. Communication Monographs, 59, 329-349.

Authors: Dillard, James. and Anderson, Jason.
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Four Perspectives on . . .
30
Scherer, K. (1984). On the nature and function of emotion: A component process
approach. In K. Scherer & P. Ekman (Eds.), Approaches to emotion (pp. 293-318). Hillsdale, NJ:
Erlbaum.
Sigall, H., & Helmreich, R. (1969). Opinion change as a function of stress and
communicator credibility. Journal of Experimental Social Psychology, 5, 70-78.
Simonson, N.R., & Lundy, R.M. (1967). The effectiveness of persuasive communication
presented under conditions of irrelevant fear. Journal of Communication, 16, 32-37.
Sutton, S.K., & Davidson, R.J. (1997). Prefrontal brain asymmetry: A biological
substrate of the behavioral approach and avoidance systems. Psychological Science, 8, 204-210.
Sutton, S.R. (1982). Fear-arousing communications: A critical examination of theory and
research. In J.R. Eiser (Ed.), Social psychology and behavioral medicine (pp. 303-337). London:
John Wiley & Sons.
Thayer, R.E. (1989). The biopsychology of mood and arousal. New York: Oxford
University Press.
Waldron, V.R., & Cegala, D.J. (1992). Assessing conversational cognition: Levels of
cognitive theory and associated methodological requirements. Human Communication Research,
18, 599-622.
Watson, D., Weise, D., Vaidya, J., & Tellegen, A. (1999). The two general activation
systems of affect: Structural findings, evolutionary considerations, and psychobiological
evidence. Journal of Personality and Social Psychology, 76, 820-838.
Witte, K. (1992). Putting the fear back into fear appeals: The extended parallel process
model. Communication Monographs, 59, 329-349.


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