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Four Perspectives on the Role of Fear in Persuasion
Unformatted Document Text:  Four Perspectives on . . . 32 Table 1 Description of the Fear Appeal Threat Component Consequences of the flu and prediction for rates of infection in the upcoming flu season. Story about how a flu infection affected one student’s social and academic welfare. Influenza and influenza-related pneumonia are the sixth leading cause of death in the U.S. Discussion of viral mutations and flu pandemics. Recommendation Component Benefits of flu vaccinations. Dangers of flu vaccinations for those who are pregnant or allergic to eggs. Reasons for renewing flu vaccinations annually. How to take part in the University Health Service’s flu vaccination program.

Authors: Dillard, James. and Anderson, Jason.
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Four Perspectives on . . .
32
Table 1
Description of the Fear Appeal
Threat Component
Consequences of the flu and prediction for rates of infection in the upcoming flu season.
Story about how a flu infection affected one student’s social and academic welfare.
Influenza and influenza-related pneumonia are the sixth leading cause of death in the U.S.
Discussion of viral mutations and flu pandemics.
Recommendation Component
Benefits of flu vaccinations.
Dangers of flu vaccinations for those who are pregnant or allergic to eggs.
Reasons for renewing flu vaccinations annually.
How to take part in the University Health Service’s flu vaccination program.


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