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Four Perspectives on the Role of Fear in Persuasion
Unformatted Document Text:  Four Perspectives on . . . 33 Table 2 Correlations and Descriptive Statistics 1 2 3 4 5 6 7 1. BIS -- 2. BAS .12* -- 3. Premessage Fear (t1) .23** -.04 – 4. Acceleration (t2-t1) .11* .09 -.31** -- 5. Velocity (t2) .23** .07 .20** .87** -- 6. Deceleration (t2-t3) .16** .08 .01 .68** .71** -- 7. Likelihood Change (post - pre) -.04 .05 -.01 .18** .18** .16** – Mean 3.01 3.21 .30 1.00 1.30 .76 17.55 SD .56 .40 .58 1.14 1.11 .97 29.73 Note. N = 361. *p < .05. **p < .01.

Authors: Dillard, James. and Anderson, Jason.
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Four Perspectives on . . .
33
Table 2
Correlations and Descriptive Statistics
1
2
3
4
5
6
7
1. BIS
--
2. BAS
.12*
--
3. Premessage Fear (t1)
.23** -.04
4. Acceleration (t2-t1)
.11* .09
-.31** --
5. Velocity (t2)
.23** .07
.20** .87** --
6. Deceleration (t2-t3)
.16** .08
.01
.68** .71** --
7. Likelihood Change (post - pre)
-.04
.05
-.01
.18** .18** .16** –
Mean
3.01 3.21
.30 1.00
1.30
.76 17.55
SD
.56 .40
.58
1.14 1.11 .97
29.73
Note. N = 361.
*p < .05. **p < .01.


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