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Visual Representation and the Prediction of Emotion
Unformatted Document Text:  12 Negativity (and Positivity), measure five: Is anyone in the image displaying a positive emotion? Measures of Deviance The second hypothesis used to develop content measures for the study was that images containing deviations from normal visual experience will have a greater emotional impact on viewers because of the increased attention required to process the information. Coders measured both formal visual features and features of image content to determine the level of deviance. Deviance Measures: Deviance, measure one: Is the camera axis? • vertical • rotated or tilted Deviance, measure two: Is the camera angle? • low • high • eye-level Deviance, measure three: Is the lighting in the image • bright • dark Deviance, measure four: Is the film color? • color • black and white

Authors: Sherr, Susan.
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12

Negativity (and Positivity), measure five: Is anyone in the image displaying a
positive emotion?
Measures of Deviance
The second hypothesis used to develop content measures for the study was
that images containing deviations from normal visual experience will have a
greater emotional impact on viewers because of the increased attention required to
process the information. Coders measured both formal visual features and
features of image content to determine the level of deviance.
Deviance Measures:
Deviance, measure one: Is the camera axis?
vertical
rotated or tilted
Deviance, measure two: Is the camera angle?
low
high
eye-level
Deviance, measure three: Is the lighting in the image
bright
dark
Deviance, measure four: Is the film color?
color
black and white


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