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Visual Representation and the Prediction of Emotion
Unformatted Document Text:  13 Deviance, measure five: Do any of the people in the image display physical characteristics that seem unusual (injuries, deformation, physical disabilities)? Deviance, measure six: Are any of the people in the image dressed or behaving in such a way that seems deviant or abnormal? Deviance, measure seven: Are there any unusual juxtapositions of people and/or objects in the image (e.g. a small child and a weapon)? The previous measure is derived from theories arguing that visual perception and the derivation of meaning from visual communication is largely a function of perceiving the interaction of objects in space. When objects do not appear to the viewer to belong together based on previous visual experience, more attention will be required to process the stimulus. Measures of Intimacy Measures of intimacy are divided into two types: measures of intimacy between the viewer and the subjects of the image and measures of the intimacy among those people pictured in the image. The first variable measures the overall orientation of the camera to its subjects. If there is more than one person in the image, coders made an evaluation of the camera’s perspective on the three most central figures. The hypothesis being tested by these variables is that the more directly a viewer sees the central subjects of the image, the more involved the viewer will become with the image (Meyrowitz, 1986). It will also be easier for the viewer to interpret the emotion being displayed on the face(s) of the subject(s). Consequently, the viewer should experience more emotion.

Authors: Sherr, Susan.
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13
Deviance, measure five: Do any of the people in the image display physical
characteristics that seem unusual (injuries, deformation, physical disabilities)?
Deviance, measure six: Are any of the people in the image dressed or behaving
in such a way that seems deviant or abnormal?
Deviance, measure seven: Are there any unusual juxtapositions of people and/or
objects in the image (e.g. a small child and a weapon)?
The previous measure is derived from theories arguing that visual
perception and the derivation of meaning from visual communication is largely a
function of perceiving the interaction of objects in space. When objects do not
appear to the viewer to belong together based on previous visual experience, more
attention will be required to process the stimulus.
Measures of Intimacy
Measures of intimacy are divided into two types: measures of intimacy
between the viewer and the subjects of the image and measures of the intimacy
among those people pictured in the image. The first variable measures the overall
orientation of the camera to its subjects. If there is more than one person in the
image, coders made an evaluation of the camera’s perspective on the three most
central figures. The hypothesis being tested by these variables is that the more
directly a viewer sees the central subjects of the image, the more involved the
viewer will become with the image (Meyrowitz, 1986). It will also be easier for
the viewer to interpret the emotion being displayed on the face(s) of the
subject(s). Consequently, the viewer should experience more emotion.


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