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Visual Representation and the Prediction of Emotion
Unformatted Document Text:  22 final negativity regression. Yet, the final regression equation controlled for one variable that was not in the initial intimacy regression: aggression. The fact that one person is perpetrating an aggressive act against another assumes that the two people are within reasonably close proximity. Therefore, the effects of an aggressive interaction were being held constant and most likely reduced the impact of interpersonal closeness on the outcome variable. Impact on public opinion Previous research tells us that images that cause people to experience negative emotions are the ones most likely to be remembered. According to the results of this study, images that result in the most extreme negative affective response are those that are violent or show the outcomes of violence and disaster. Images that have unusual juxtapositions of objects and people expressing negative emotions also have this effect. What does this mean for the impact of visual news on public opinion? It would appear that people form opinions about events covered visually based on the types if images mentioned above. This state of affairs means that photographers’ decisions about what images to capture have serious consequences for the way the public views a particular event or issue. Choosing one photograph over another to highlight a news event can determine the perspective a viewer takes about that story because certain types of images are far more likely to be recalled than others. However, in this age of multiple media outlets and saturation news coverage, is it probable that a news consumer will be exposed to only one image representing an important event? In most cases, important news events get covered by a variety of

Authors: Sherr, Susan.
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final negativity regression. Yet, the final regression equation controlled for one
variable that was not in the initial intimacy regression: aggression. The fact that
one person is perpetrating an aggressive act against another assumes that the two
people are within reasonably close proximity. Therefore, the effects of an
aggressive interaction were being held constant and most likely reduced the
impact of interpersonal closeness on the outcome variable.
Impact on public opinion
Previous research tells us that images that cause people to experience
negative emotions are the ones most likely to be remembered. According to the
results of this study, images that result in the most extreme negative affective
response are those that are violent or show the outcomes of violence and disaster.
Images that have unusual juxtapositions of objects and people expressing negative
emotions also have this effect. What does this mean for the impact of visual news
on public opinion? It would appear that people form opinions about events
covered visually based on the types if images mentioned above.
This state of affairs means that photographers’ decisions about what
images to capture have serious consequences for the way the public views a
particular event or issue. Choosing one photograph over another to highlight a
news event can determine the perspective a viewer takes about that story because
certain types of images are far more likely to be recalled than others. However, in
this age of multiple media outlets and saturation news coverage, is it probable that
a news consumer will be exposed to only one image representing an important
event? In most cases, important news events get covered by a variety of


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