Author's Keywords: participation, development, communicative action, Habermas	Convention All Academic Convention is the premier solution for your association's abstract management solutions needs. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p112279_index.html Direct Link: HTML Code:

Jacobson, Tom. "On Defining Differentiating Kinds of Communication for Social Change: Participatory, Non-Participatory, and Their Sub-Types" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112279_index.html>

Jacobson, T. , 2003-05-27 "On Defining Differentiating Kinds of Communication for Social Change: Participatory, Non-Participatory, and Their Sub-Types" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112279_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: The literature on participatory communication for social change contains a variety of definitions specifying exactly what participatory communication is. Definitions various focus on project planning, implementation, evaluation, interpersonal communication, radio, participatory communication as a means to an end, participatory communication as an end in itself, and more. There is also debate over whether social marketing and entertainment-education can be employed in a participatory manner. Some say yes and others no. This paper reviews past and current approaches, and argues that Habermas’s theory of communicative action provides a useful approach to the definitional problem. It presents a scheme for differentiating among kinds of communication for social change using this theory’s classification of "action types," differentiating "communicative" from "strategic" action, as well as subtypes within these. And it argues that communication behavior, in terms of action types, should be fundamental in determining participation rather than a school of thought or program type.

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