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Visiting the Borderless City: Traveling via the Internet
Unformatted Document Text:  1 . There are now several books published specifically on helping travelers use the Web. Two examples are Online Travel (2000) by Ed Perkins and Travel Planning on the Internet: The Click and Easy Guide (2001) by Ron and Caryl Krannich. Moreover, last year 30% of consumer spending on the Internet was for travel (Travel Weekly, 2002). Almost half of the air travelers who have Internet access now use the Web as their primary means to book leisure travel, and almost 30% of all travelers used the Web at least once for booking travel in 2001 (Jamison, 2002). Those who do not actually purchase travel online still frequently use the Web for information. Again, among air travelers with Internet access, 93% use the Web for acquiring travel information (Crocker, 2002). 2 . Shoppers can browse through a book, walk in shoes, or test drive a car, but travelers cannot experience a city that they have never visited until they travel there. As the chairman and CEO of Priceline.com Richard Braddock puts it, ’Travel is information intensive and the Internet acts like a smart telephone’ (Braddock, 2001). Braddock’s comment also suggests how purchasing travel on the Internet might be more acceptable to travelers than other types of purchases. Before the Internet, airline and hotel customers frequently made reservations and purchases on the phone, thus they were already familiar with making a purchase at a distance using communication technology. 3 . For some business analysts, the Web provides nothing less than a revolutionary new way of selling services--making what was previously intangible, concrete. ’As the experience of sight and sounds of places far away is increasingly mediated by the use of new-economy technology, that age-old desire to add tangibility to services becomes achievable’ (Rayman-Bacchus and Molina, 2001).

Authors: Fotsch, Paul.
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1
. There are now several books published specifically on helping travelers use the Web. Two
examples are Online Travel (2000) by Ed Perkins and Travel Planning on the Internet: The Click
and Easy Guide (2001) by Ron and Caryl Krannich. Moreover, last year 30% of consumer
spending on the Internet was for travel (Travel Weekly, 2002). Almost half of the air travelers
who have Internet access now use the Web as their primary means to book leisure travel, and
almost 30% of all travelers used the Web at least once for booking travel in 2001 (Jamison,
2002). Those who do not actually purchase travel online still frequently use the Web for
information. Again, among air travelers with Internet access, 93% use the Web for acquiring
travel information (Crocker, 2002).
2
. Shoppers can browse through a book, walk in shoes, or test drive a car, but travelers cannot
experience a city that they have never visited until they travel there. As the chairman and CEO
of Priceline.com Richard Braddock puts it, ’Travel is information intensive and the Internet acts
like a smart telephone’ (Braddock, 2001). Braddock’s comment also suggests how purchasing
travel on the Internet might be more acceptable to travelers than other types of purchases. Before
the Internet, airline and hotel customers frequently made reservations and purchases on the
phone, thus they were already familiar with making a purchase at a distance using
communication technology.
3
. For some business analysts, the Web provides nothing less than a revolutionary new way of
selling services--making what was previously intangible, concrete. ’As the experience of sight
and sounds of places far away is increasingly mediated by the use of new-economy technology,
that age-old desire to add tangibility to services becomes achievable’ (Rayman-Bacchus and
Molina, 2001).


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