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Representations of Race and Sexuality on Feminist Web Sites
Unformatted Document Text:  Representations of Race and Sexuality on Feminist Web Sites 15 where no specific topics are dedicated to issues of race. There is a “Sex” topic that deals with a variety of issues, but has several threads in the gay/lesbian vein. Topics under the main headings selected by Ms. are established by users of the site, which could mean that women of color are not participating in these forums. The Marketplace and Ms. Mall on Ms. Magazine’s site display partnerships in which ecommerce companies abound, but the selection of advertisers appeared to be mindful of the misuse of representations of women. This is in stark contrast to other women’s sites (i.e. iVillage.com) in which representations of beauty, parenting, and relationships are prominent in their advertising and partnership. While the main purpose of the site seemed to be to entice women into buying a subscription of the magazine and the primary market is likely white women, Ms. Magazine’s Web site did provide prominent coverage of issues regarding the experience of race and sexuality. National Organization for Women Web site (now.org) The National Organization for Women (NOW) was founded in 1966 and is the largest organization of feminist activists in the United States. In the “History” section of the Web site (www.now.org), NOW promotes the goals of “promoting diversity and ending racism” and “lesbian rights.” NOW’s purpose is primarily call-to-action for a variety of issues that also include ending racism and promoting lesbian rights. Both are featured prominently on the “Issues” page with extensive links to resources. NOW also handles problems of multiple forms of domination, by highlighting articles by black lesbians and older women. A “Global Issues” section provides links to information about issues that are not primarily American. A section on “Young Feminists” provides

Authors: Royal, Cindy.
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Representations of Race and Sexuality on Feminist Web Sites
15
where no specific topics are dedicated to issues of race. There is a “Sex” topic that
deals with a variety of issues, but has several threads in the gay/lesbian vein. Topics
under the main headings selected by Ms. are established by users of the site, which
could mean that women of color are not participating in these forums. The Marketplace
and Ms. Mall on Ms. Magazine’s site display partnerships in which ecommerce
companies abound, but the selection of advertisers appeared to be mindful of the
misuse of representations of women. This is in stark contrast to other women’s sites
(i.e. iVillage.com) in which representations of beauty, parenting, and relationships are
prominent in their advertising and partnership. While the main purpose of the site
seemed to be to entice women into buying a subscription of the magazine and the
primary market is likely white women, Ms. Magazine’s Web site did provide prominent
coverage of issues regarding the experience of race and sexuality.
National Organization for Women Web site (now.org)
The National Organization for Women (NOW) was founded in 1966 and is the
largest organization of feminist activists in the United States. In the “History” section of
the Web site (www.now.org), NOW promotes the goals of “promoting diversity and
ending racism” and “lesbian rights.” NOW’s purpose is primarily call-to-action for a
variety of issues that also include ending racism and promoting lesbian rights. Both are
featured prominently on the “Issues” page with extensive links to resources. NOW also
handles problems of multiple forms of domination, by highlighting articles by black
lesbians and older women. A “Global Issues” section provides links to information
about issues that are not primarily American. A section on “Young Feminists” provides


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