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Radio Sawa: The Creation of a New U.S. Government Arabic Service
Unformatted Document Text:  Abstract Eight months before September 11, 2001, the Voice of America (VOA) started planning a new Arabic service that would reach the under-30 population in the Middle East. The basic plan for what was to become Radio Sawa involved round-the-clock news and both Western and Arabic music that originated from the Arab world; new high-powered mediumwave transmitters located in Cyprus and Djibouti; delivery by local FM rebroadcasts in Jordan, the United Arab Emirates, Qatar, and Kuwait, with others to follow; and the use of satellite transponder subcarriers. The paper reviews the history of the VOA’s Arabic Service, its competition, and the linguistic, technical, and political problems of attracting Arab world radio listeners to Western broadcasts. It then describes the birth of Radio Sawa, the U.S. government’s new entry in Middle Eastern radio broadcasting.

Authors: Boyd, Douglas.
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Abstract
Eight months before September 11, 2001, the Voice of America (VOA) started planning a
new Arabic service that would reach the under-30 population in the Middle East. The basic
plan for what was to become Radio Sawa involved round-the-clock news and both Western
and Arabic music that originated from the Arab world; new high-powered mediumwave
transmitters located in Cyprus and Djibouti; delivery by local FM rebroadcasts in Jordan, the
United Arab Emirates, Qatar, and Kuwait, with others to follow; and the use of satellite
transponder subcarriers.
The paper reviews the history of the VOA’s Arabic Service, its competition, and the
linguistic, technical, and political problems of attracting Arab world radio listeners to Western
broadcasts. It then describes the birth of Radio Sawa, the U.S. government’s new entry in
Middle Eastern radio broadcasting.


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