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On Defining Differentiating Kinds of Communication for Social Change: Participatory, Non-Participatory, and Their Sub-Types
Unformatted Document Text:  C4SC and the Relevance of TCA Figure 2: Prospects for Participatory Communication Based on Action Type and Scale of Social Change Scale of Social Change Action Type Small Scale Large Scale Consensual Action Yes Yes Communicative Action Action Oriented To Reaching Understanding Yes Yes Openly Strategic Action No No Concealed Strategic Action (Deception) No No Strategic Action Systematically Distorted Communication Partial (relevant to all cells) Partial (relevant to all cells)

Authors: Jacobson, Tom.
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background image
C4SC and the Relevance of TCA
Figure 2: Prospects for Participatory Communication
Based on Action Type and Scale of Social Change
Scale of Social Change
Action Type
Small Scale
Large Scale
Consensual Action
Yes
Yes
Communicative
Action

Action Oriented To
Reaching Understanding
Yes
Yes
Openly Strategic Action
No
No
Concealed Strategic
Action (Deception)
No
No
Strategic Action

Systematically Distorted
Communication
Partial
(relevant to all cells)
Partial
(relevant to all cells)


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