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On Media Concentration and the Diversity Question
Unformatted Document Text:  53 If we move off from the marketplace of ideas metaphor toward a mixed media system, we are better placed theoretically to act to guarantee diversity of viewpoints and the forums for democratic deliberation. Different kinds of media fulfill different functions in a democracy; creating structures that facilitate diverse media is both necessary and legitimate. Diversity can be secured not by ownership curbs alone – in a market-driven media system such curbs are likely to be of limited efficacy – but by some such limitations within a mixed media system.

Authors: Horwitz, Robert.
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53
If we move off from the marketplace of ideas metaphor toward a mixed media system, we are
better placed theoretically to act to guarantee diversity of viewpoints and the forums for
democratic deliberation. Different kinds of media fulfill different functions in a democracy;
creating structures that facilitate diverse media is both necessary and legitimate. Diversity can be
secured not by ownership curbs alone – in a market-driven media system such curbs are likely to
be of limited efficacy – but by some such limitations within a mixed media system.


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