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Relationship between the use of PPV on digital TV and TV consumption in a household and its equipment
Unformatted Document Text:  1 Relationship between the use of PPV on digital TV 1 and TV consumption in a household and its equipment Carmelo Garitaonandía, Emilio Fernández, José Oleaga. Abstract This paper is based on the results obtained from 206 questionnaires answered by people aged 14 and above from six Spanish cities, and who have digital TV at home. Its research aim is to know the relationship between TV consumption, viewers’ favourite programmes, the electronic equipment that they have at home and the influence of these factors on the consumption of Pay-per-view (PPV) which started in Spain at the same time as digital TV, in 1997. The first important conclusion is that people who contract PPV services are great consumers of television and watch 218 minutes of TV per day; 5 minutes more than those who only receive general television stations, and 23 minutes more than those who have digital TV, but who do not contract PPV. The second conclusion is that there is no relation between computer technology (ownership of PC and consumption) and the contracting of PPV services. On the hand, contracting PPV is associated with the ownership of more modern TV equipment (screen 16/9, dual/stereo, VCR and videogame console) and audio equipment (Hi-Fi music centre). Thirdly, monthly household spending on PPV is also related to the possession of technological equipment. People who have a 16/9 TV set, or a dual/stereo TV set or teletext, spend more money than people who do not have them. On the other hand, people who do not have a PC, or a link to Internet, do not use e-mail and do not have a VCR spend more money monthly on PPV than people who do have this equipment and do use these services. Carmelo Garitaonandia Garnacho Department of Journalism Faculty of Social Sciences and Communication University of the Basque Country Campus of Leioa 48940 Leioa (Vizcaya) Spain Telephone# 34-94-6012376 Fax# 34-94-464-8299 e-mail: ## email not listed ## Emilio Fernández Peña Department of Audiovisual Communication Faculty of Communication Sciences Autonomous University of Barcelona 08193 Bellaterra (Barcelona) Spain Telephone# 34-94-5811638 Fax# 34-93-5811540 e-mail: ## email not listed ## Jose Antonio Oleaga Department of Sociology Faculty of Social Sciences and Communication University of the Basque Country Campus of Leioa 48940 Leioa (Vizcaya) Spain Telephone# 34-94-6015218 Fax# 34-94-464-8299 e-mail: ## email not listed ##

Authors: Garitaonandia, Carmelo., Fernandez, Emilio. and Oleaga, Jose.
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background image
1
Relationship between the use of PPV on digital TV
1
and TV consumption in a household and its equipment
Carmelo Garitaonandía, Emilio Fernández, José Oleaga.

Abstract
This paper is based on the results obtained from 206 questionnaires answered by people aged 14 and above
from six Spanish cities, and who have digital TV at home. Its research aim is to know the relationship
between TV consumption, viewers’ favourite programmes, the electronic equipment that they have at home
and the influence of these factors on the consumption of Pay-per-view (PPV) which started in Spain at the
same time as digital TV, in 1997. The first important conclusion is that people who contract PPV services are
great consumers of television and watch 218 minutes of TV per day; 5 minutes more than those who only
receive general television stations, and 23 minutes more than those who have digital TV, but who do not
contract PPV. The second conclusion is that there is no relation between computer technology (ownership of
PC and consumption) and the contracting of PPV services. On the hand, contracting PPV is associated with
the ownership of more modern TV equipment (screen 16/9, dual/stereo, VCR and videogame console) and
audio equipment (Hi-Fi music centre). Thirdly, monthly household spending on PPV is also related to the
possession of technological equipment. People who have a 16/9 TV set, or a dual/stereo TV set or teletext,
spend more money than people who do not have them. On the other hand, people who do not have a PC, or a
link to Internet, do not use e-mail and do not have a VCR spend more money monthly on PPV than people
who do have this equipment and do use these services.
Carmelo Garitaonandia Garnacho
Department of Journalism
Faculty of Social Sciences and Communication
University of the Basque Country
Campus of Leioa
48940 Leioa (Vizcaya)
Spain
Telephone# 34-94-6012376
Fax# 34-94-464-8299
e-mail:
## email not listed ##
Emilio Fernández Peña
Department of Audiovisual Communication
Faculty of Communication Sciences
Autonomous University of Barcelona
08193 Bellaterra (Barcelona)
Spain
Telephone# 34-94-5811638
Fax# 34-93-5811540
e-mail: ## email not listed ##

Jose Antonio Oleaga
Department of Sociology
Faculty of Social Sciences and Communication
University of the Basque Country
Campus of Leioa
48940 Leioa (Vizcaya)
Spain
Telephone# 34-94-6015218
Fax# 34-94-464-8299
e-mail:
## email not listed ##


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