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Relationship between the use of PPV on digital TV and TV consumption in a household and its equipment
Unformatted Document Text:  12 Conclusions The introduction of digital television in Spain permitted the development of pay- per-view TV from 1997 onwards, principally through DBS satellite operators, but more recently, also through cable TV and a terrestrial television package. Over 50% of subscribers to digital television packages contract PPV. The people who contract PPV services are great consumers of television and watch 218 minutes of TV per day; 5 minutes more than those who only receive general television stations, and 23 minutes more than those who have digital TV, but who do not contract PPV. We have also found a significant statistical relationship, but not very high, between the consumption of general TV and the amount spent on PPV. The greater the consumption of TV on both working days and at weekends, the greater the amount spent on PPV and vice versa. There is a significant relationship between TV programme preferences and contracting PPV services (significant relationship with a probability of .000). On the one hand, there is a clear relationship between contracting PPV and having football matches as the favourite TV programme, and on the other hand, there is

Authors: Garitaonandia, Carmelo., Fernandez, Emilio. and Oleaga, Jose.
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12
Conclusions
The introduction of digital television in Spain permitted the development of pay-
per-view TV from 1997 onwards, principally through DBS satellite operators, but more
recently, also through cable TV and a terrestrial television package. Over 50% of
subscribers to digital television packages contract PPV.
The people who contract PPV services are great consumers of television and watch
218 minutes of TV per day; 5 minutes more than those who only receive general television
stations, and 23 minutes more than those who have digital TV, but who do not contract
PPV.
We have also found a significant statistical relationship, but not very high, between
the consumption of general TV and the amount spent on PPV. The greater the consumption
of TV on both working days and at weekends, the greater the amount spent on PPV and
vice versa.
There is a significant relationship between TV programme preferences and
contracting PPV services (significant relationship with a probability of .000). On the
one hand, there is a clear relationship between contracting PPV and having
football matches as the favourite TV programme, and on the other hand, there is


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