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Relationship between the use of PPV on digital TV and TV consumption in a household and its equipment
Unformatted Document Text:  13 also a relationship between not contracting PPV services and having films and news as the favourite TV programme. There is no relationship between new technologies (ownership and consumption) and the contracting of PPV services. On the other hand, the contracting of PPV is associated with the ownership of modern TV equipment (screen 16/9, dual/stereo, VCR and videogame console) and audio equipment (Hi-Fi music centre). There seems to be no relationship between the contracting of PPV and the ownership and use of new technologies unrelated to television. Therefore, independently of whether people have or do not have a PC at home, have or do not have a cellular phone, have or do not have an Internet link at home, use or do not use Internet at home or at work, contract PPV to a similar degree (around 52%). There is no relationship between the contracting or not of PPV and the ownership or use of the aforementioned equipment. The average monthly spending on PPV per household is 3,155 pesetas (18.93 Euros) Among other variables, there are significant differences in the PPV spending in relation to the use and ownership of the new technologies. For instance, the type of people who spend more money (5,583 pesetas on average) have a 16/9 TV set but do not have a PC at home. On the contrary, the type of people who spend less (1,146 pesetas on average) have an Internet link at home and a mobile (cellular) phone, but do not have a 16/9 TV set. Bibliographic References Albarran, Alan B. & Dimmick, John W. (1993). ‘An Assessment of Utility and Competitive Superiority in the Video Entertainment Industries’. Journal of Media Economics. Summer, pp. 45-51. Cave, M (1997). ‘Regulating digital television in a convergent world’. Telecommunications Policy, no. 21 (7), pp. 575-596. Cawley, R. A. (1997). ‘European aspects of regulation of pay television’. Telecommunications Policy, no. 21 (7), pp. 667-691. Clark, T. (1998). ‘The Future of pay-per-view in Europe: realistic and ideological views’. Communications Law Vol.3, no. 2, pp.58-65.

Authors: Garitaonandia, Carmelo., Fernandez, Emilio. and Oleaga, Jose.
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also a relationship between not contracting PPV services and having films and
news as the favourite TV programme.
There is no relationship between new technologies (ownership and
consumption) and the contracting of PPV services. On the other hand, the
contracting of PPV is associated with the ownership of modern TV
equipment (screen 16/9, dual/stereo, VCR and videogame console) and audio
equipment (Hi-Fi music centre). There seems to be no relationship between
the contracting of PPV and the ownership and use of new technologies
unrelated to television. Therefore, independently of whether people have or
do not have a PC at home, have or do not have a cellular phone, have or do
not have an Internet link at home, use or do not use Internet at home or at
work, contract PPV to a similar degree (around 52%). There is no relationship
between the contracting or not of PPV and the ownership or use of the
aforementioned equipment.
The average monthly spending on PPV per household is 3,155 pesetas (18.93
Euros) Among other variables, there are significant differences in the PPV
spending in relation to the use and ownership of the new technologies. For
instance, the type of people who spend more money (5,583 pesetas on average)
have a 16/9 TV set but do not have a PC at home. On the contrary, the type of
people who spend less (1,146 pesetas on average) have an Internet link at home
and a mobile (cellular) phone, but do not have a 16/9 TV set.
Bibliographic References

Albarran, Alan B. & Dimmick, John W. (1993). ‘An Assessment of Utility and
Competitive Superiority in the Video Entertainment Industries’. Journal of Media
Economics
. Summer, pp. 45-51.

Cave, M (1997). ‘Regulating digital television in a convergent world’. Telecommunications
Policy,
no. 21 (7), pp. 575-596.

Cawley, R. A. (1997). ‘European aspects of regulation of pay television’.
Telecommunications Policy, no. 21 (7), pp. 667-691.

Clark, T. (1998). ‘The Future of pay-per-view in Europe: realistic and ideological views’.
Communications Law Vol.3, no. 2, pp.58-65.


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