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Relationship between the use of PPV on digital TV and TV consumption in a household and its equipment
Unformatted Document Text:  15 Perse, E. . M., & Dunn, D. G (1998). “The utility of home computers: Implications of multimedia and connectivity”. Journal of Broadcasting & Electronic Media, 42, 435-456 Reagan, Joey (1987). “New Technologies and News Use: Adopters vs. Nonadopters”. Journalism Quarterly, nº66, 871-875, 887. Richieri, G. (1994). La transición de la televisión, Ed. Bosch, Barcelona. ‘Pay-Per-View in Europe: A Threat to Video?’(1998). Screen Digest, Market Profile, January, pp. 9-16. ‘Video-ON-Demand: Poised to create the demand’. (1999). Screen Digest, Market Profile, July, pp. 165-72. ‘European Movie Pay-per view: On course for mass Market?’ (1999b). Screen Digest,Market Profile, January, pp. 9-16. Toby S. (1994). ‘More over, PPV and VOD: Free television will retain the dominant audience share’. Intermedia, April-May, Vol.22, no.2, pp. 27-29. Wolton, D. (1999). Sobre la Comunicación. Editorial Acento, Madrid. 1 This paper is the result of a research project which has produced two articles in the Spanish Journals TELOS Nº51, 2002, pages 77-85 and ZER, Nº9, 2000, pages 95-115, and in Communications. The European Journal of Communication Research, Volume 26, 3/01, pages 297-311. 2 Video on Demand (VOD), which has still not been commercially exploited in Europe, allows the user to have access to a computer in which a large library of audio-visual products is stored (films, series, sitcoms, etc.), and these products may be accessed individually and instantaneously. This system is able to carry out the same functions as a VCR, i.e. freeze, rewind or fast-forward the tape. Therefore, VOD is the final stage in the introduction of digital technology and in the storage and distribution of audio-visual services.

Authors: Garitaonandia, Carmelo., Fernandez, Emilio. and Oleaga, Jose.
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15
Perse, E. . M., & Dunn, D. G (1998). “The utility of home computers: Implications of
multimedia and connectivity”. Journal of Broadcasting & Electronic Media, 42, 435-456

Reagan, Joey (1987). “New Technologies and News Use: Adopters vs. Nonadopters”.
Journalism Quarterly, nº66, 871-875, 887.

Richieri, G. (1994). La transición de la televisión, Ed. Bosch, Barcelona.

‘Pay-Per-View in Europe: A Threat to Video?’(1998). Screen Digest, Market Profile,
January, pp. 9-16.

‘Video-ON-Demand: Poised to create the demand’. (1999). Screen Digest, Market Profile,
July, pp. 165-72.

‘European Movie Pay-per view: On course for mass Market?’ (1999b). Screen Digest,
Market Profile, January, pp. 9-16.

Toby S. (1994). ‘More over, PPV and VOD: Free television will retain the dominant
audience share’. Intermedia, April-May, Vol.22, no.2, pp. 27-29.

Wolton, D. (1999). Sobre la Comunicación. Editorial Acento, Madrid.
1
This paper is the result of a research project which has produced two articles in the Spanish Journals TELOS
Nº51, 2002, pages 77-85 and ZER, Nº9, 2000, pages 95-115, and in Communications. The European Journal
of Communication Research, Volume 26, 3/01, pages 297-311.
2
Video on Demand (VOD), which has still not been commercially exploited in Europe, allows the user to
have access to a computer in which a large library of audio-visual products is stored (films, series, sitcoms,
etc.), and these products may be accessed individually and instantaneously. This system is able to carry out
the same functions as a VCR, i.e. freeze, rewind or fast-forward the tape. Therefore, VOD is the final stage in
the introduction of digital technology and in the storage and distribution of audio-visual services.


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