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Relationship between the use of PPV on digital TV and TV consumption in a household and its equipment
Unformatted Document Text:  6 PPV CONTRACT WORKING DAY WEEKEND AVERAGE YES 193.32 278.37 217.62 NO 186.26 215.83 194.71 TOTAL 189.94 248.45 206.66 Source: Our own data. There is a significant statistical relationship between the daily consumption of general TV and contracting PPV (probability .018), but this is due to the relationship between weekend TV consumption and contracting PPV (probability 0.000). TV consumption on working days is not associated to contracting PPV (probability .477). We have also found a significant statistical relationship, although not very high, between the consumption of general TV and the amount spent on PPV. The average amount of money spent monthly on PPV is 3,155 pesetas in each household. The greater the daily TV consumption, the greater the amount spent on PPV (correlation R=. 432, significant with a probability of .000) and vice versa. The greater the TV consumption on working days, the greater the amount spent monthly (correlation R=.390, significant with a probability of .000) and vice versa. The greater the weekends TV consumption, the greater the amount spent monthly on PPV (correlation R=.425, significant with a probability of .000) and vice versa. The relationship between the favourite TV programme and contracting PPV There is a significant relationship between TV programme preferences and contracting PPV services (significant relationship with a probability of .000). On the one hand, there is a clear relationship between contracting PPV and having football matches as the favourite TV programme. 34.5% of people who contract PPV consider football matches as their favourite TV programme; whilst this percentage decreases to 6.5% amid people who do not contract PPV. On the other hand, there is also a relationship between not contracting PPV services and having films and news as their favourite TV programmes. For instance: 46.9% of people who do not contract PPV state that films are their favourite TV programme, whilst this percentage goes down to 31.3% amid people who do contract (See table 2). Table 2. - Favourite TV programme and contracting PPV (Percentages) THOSE WHO CONTRACT PPV THOSE WHO DO NOT CONTRACT PPV FOOTBALL 34.5% FOOTBALL 6.5% FILMS 31.3% FILMS 46.9% NEWS 1.8% NEWS 10.8% Source: Our own data

Authors: Garitaonandia, Carmelo., Fernandez, Emilio. and Oleaga, Jose.
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6
PPV CONTRACT
WORKING DAY
WEEKEND
AVERAGE
YES 193.32
278.37
217.62
NO 186.26
215.83
194.71
TOTAL 189.94
248.45
206.66
Source: Our own data.
There is a significant statistical relationship between the daily consumption of
general TV and contracting PPV (probability .018), but this is due to the relationship
between weekend TV consumption and contracting PPV (probability 0.000). TV
consumption on working days is not associated to contracting PPV (probability .477).
We have also found a significant statistical relationship, although not very high,
between the consumption of general TV and the amount spent on PPV. The average
amount of money spent monthly on PPV is 3,155 pesetas in each household. The greater
the daily TV consumption, the greater the amount spent on PPV (correlation R=. 432,
significant with a probability of .000) and vice versa. The greater the TV consumption on
working days, the greater the amount spent monthly (correlation R=.390, significant with a
probability of .000) and vice versa. The greater the weekends TV consumption, the greater
the amount spent monthly on PPV (correlation R=.425, significant with a probability of
.000) and vice versa.
The relationship between the favourite TV programme and contracting PPV

There is a significant relationship between TV programme preferences and
contracting PPV services (significant relationship with a probability of .000). On the one
hand, there is a clear relationship between contracting PPV and having football matches as
the favourite TV programme. 34.5% of people who contract PPV consider football matches
as their favourite TV programme; whilst this percentage decreases to 6.5% amid people
who do not contract PPV. On the other hand, there is also a relationship between not
contracting PPV services and having films and news as their favourite TV programmes. For
instance: 46.9% of people who do not contract PPV state that films are their favourite TV
programme, whilst this percentage goes down to 31.3% amid people who do contract (See
table 2).
Table 2. - Favourite TV programme and contracting PPV (Percentages)
THOSE WHO CONTRACT PPV
THOSE WHO DO NOT CONTRACT PPV
FOOTBALL
34.5%
FOOTBALL
6.5%
FILMS
31.3%
FILMS
46.9%
NEWS
1.8%
NEWS
10.8%
Source: Our own data


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