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Businessmen, Partisans and Oligarchs: Political Control, News Production Philosophies And Partisan Bias In Mexican Television News
Unformatted Document Text:  15 located in regions where the party’s showing has typically been quite poor. In states where the Left held power, meanwhile, both opposition parties tended to benefit at the expense of the PRI. Because broadcasting concessions are awarded by the federal government, governors have little direct influence over the content of private broadcasts in their states. State-level officials may exert informal influence through selective award of advertising, and many local broadcasters are linked to the local power structure by business and personal ties. Nevertheless, the influence of governors over state-run stations is likely to be much more direct and thorough. To evaluate these influences, Table 1 also reports coverage on state-run stations where different parties occupy the governor’s mansion. As the data indicate, all parties did better on state-run broadcasts when they controlled the government in the state. For the PRI, coverage on such broadcasts was more than 11% higher than on other stations, approximately as the effect of controlling the governor’s mansion in general. For the PAN, the same result held – Fox’s coalition received 5.9% more coverage on government-owned stations in the states it controlled than it did on all other broadcasts, against 5.3% more in its home states generally. For the PRD, however, coverage on state-run stations was remarkably more favorable (10.0%). Government-owned television broadcasts in its home states were virtually the only type of programming in which the Left received more coverage than Mexico’s other two main political factions. Interestingly, the two opposition parties tended to treat each other relatively well: the AC did better than usual on state television in PRD-led states, and the AM did better than usual on state broadcasts in PRI-led states. Increases in coverage of either opposition party thus tended to come at the expense of the PRI rather than opposition rivals.

Authors: Hughes, Sallie. and Lawson, Chappell.
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located in regions where the party’s showing has typically been quite poor. In states where the
Left held power, meanwhile, both opposition parties tended to benefit at the expense of the PRI.
Because broadcasting concessions are awarded by the federal government, governors
have little direct influence over the content of private broadcasts in their states. State-level
officials may exert informal influence through selective award of advertising, and many local
broadcasters are linked to the local power structure by business and personal ties. Nevertheless,
the influence of governors over state-run stations is likely to be much more direct and thorough.
To evaluate these influences, Table 1 also reports coverage on state-run stations where different
parties occupy the governor’s mansion.
As the data indicate, all parties did better on state-run broadcasts when they controlled
the government in the state. For the PRI, coverage on such broadcasts was more than 11%
higher than on other stations, approximately as the effect of controlling the governor’s mansion
in general. For the PAN, the same result held – Fox’s coalition received 5.9% more coverage on
government-owned stations in the states it controlled than it did on all other broadcasts, against
5.3% more in its home states generally. For the PRD, however, coverage on state-run stations
was remarkably more favorable (10.0%). Government-owned television broadcasts in its home
states were virtually the only type of programming in which the Left received more coverage
than Mexico’s other two main political factions.
Interestingly, the two opposition parties tended to treat each other relatively well: the AC
did better than usual on state television in PRD-led states, and the AM did better than usual on
state broadcasts in PRI-led states. Increases in coverage of either opposition party thus tended to
come at the expense of the PRI rather than opposition rivals.


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