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Businessmen, Partisans and Oligarchs: Political Control, News Production Philosophies And Partisan Bias In Mexican Television News
Unformatted Document Text:  27 While the 1994 campaign bringing Madrazo to office was competitive, the 1997 mid- term elections during his administration were not. The PRI won all but one of the state’s 17 mayoral posts and an absolute majority in the state congress. The president of the PRI in Tabasco during the election, Manuel Andrade, became the state’s governor with Madrazo’s support in 2001 after the Federal Superior Electoral Tribunal annulled a first election in 2000. One of the reasons the court annulled the contest was that biased television coverage had interfered with the public’s right to freely elect their leaders. 28 That convinced the station’s new executive director, Carlos Alberto Pérez, to reach out with additional programming to university professors, youths and others. News programming continued to focus on the governor, however. Tabasco’s state television station became a quasi-commercial company known as Televisión Tabasqueña (TVT) in February 2000 when it changed its federal license from a non- profit, educational permission to a commercial concession. The move from non-profit to commercial status did not sever the link between the state government and the station. TVT inherited its building, production equipment and all other infrastructure from the state government, and the government continues to cover the payroll. About 60 percent of ad revenues came from the state in 2002, but the current administration hopes the station will become self sufficient. Meanwhile, Pérez, TVT’s first CEO, was a former media coordinator for the Madrazo and Andrade election campaigns. Andrade appointed Pérez in January 2001. 29 Like Vicente Fox in Guanajuato, Roberto Madrazo had national political ambitions. He participated in the PRI’s first internal presidential primary in 1999, losing a close internal election to Francisco Labastida. In 2002, Madrazo became the party’s first popularly elected 28 Federal Superior Electoral Tribunal, 543. 29 Carlos Alberto Pérez, interview, 20 March 2002, Villahermosa, Tabasco.

Authors: Hughes, Sallie. and Lawson, Chappell.
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27
While the 1994 campaign bringing Madrazo to office was competitive, the 1997 mid-
term elections during his administration were not. The PRI won all but one of the state’s 17
mayoral posts and an absolute majority in the state congress. The president of the PRI in Tabasco
during the election, Manuel Andrade, became the state’s governor with Madrazo’s support in
2001 after the Federal Superior Electoral Tribunal annulled a first election in 2000. One of the
reasons the court annulled the contest was that biased television coverage had interfered with the
public’s right to freely elect their leaders.
28
That convinced the station’s new executive director,
Carlos Alberto Pérez, to reach out with additional programming to university professors, youths
and others. News programming continued to focus on the governor, however.
Tabasco’s state television station became a quasi-commercial company known as
Televisión Tabasqueña (TVT) in February 2000 when it changed its federal license from a non-
profit, educational permission to a commercial concession. The move from non-profit to
commercial status did not sever the link between the state government and the station. TVT
inherited its building, production equipment and all other infrastructure from the state
government, and the government continues to cover the payroll. About 60 percent of ad revenues
came from the state in 2002, but the current administration hopes the station will become self
sufficient. Meanwhile, Pérez, TVT’s first CEO, was a former media coordinator for the Madrazo
and Andrade election campaigns. Andrade appointed Pérez in January 2001.
29
Like Vicente Fox in Guanajuato, Roberto Madrazo had national political ambitions. He
participated in the PRI’s first internal presidential primary in 1999, losing a close internal
election to Francisco Labastida. In 2002, Madrazo became the party’s first popularly elected
28
Federal Superior Electoral Tribunal, 543.
29
Carlos Alberto Pérez, interview, 20 March 2002, Villahermosa, Tabasco.


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