All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

From Midnight to Broad Daylight: The constructive capabilities of techno and
Unformatted Document Text:  From Midnight to Broad Daylight 24 be among many first time sponsors for the 2001 DEMF. As well as sponsoring this year festival, in the latter months of 2000 Ford produced a commercial for its Focus model. The 30 second ad depicts the car being assembled by a "cyborg-like entity that’s half-DJ and half auto-plant robot." Accompanying the visuals is Juan Atkins’ 1985 track "No UFOs," produced under his alias Model 500 (Reynolds, 2001, p. 3). The commercial blatantly divulges to a mass TV viewing audience Detroit’s status as the birthplace of techno. While one could argue that this is an act of exploitation of Detroit Techno by Ford Motor Company, the situation could also be viewed as a moment of realization. As I have argued, the development of Detroit Techno is inherently linked to the city’s social and economic history, of which Ford played a leading role. Also, Atkins’ use of the alias Model 500 serves as a testament to these connections which are further emphasized by the fact that his family were long time employers of Ford. Additionally, viewers interested in learning more about the music can even visit the Web site focus247.com (Reynolds, 2001, p. 3). Consequently, the efforts of DEMF have successfully redirected the emphasis of EDM back onto the music itself and away from the fading rave culture to which it was so intrinsically linked and overshadowed throughout the 1990s. Unlike the space of the rave or carnival, after which everything goes back to normal, the experience of festivals such as DEMF have the potential to encourage revitalization and community building in an atmosphere that has been painted more often as hopeless than hopeful in the latter half of the 20 th century. As a reporter from the London Observer put it, "as the festival developed, people began to get a palpable sense that they were not simply witnessing, but were part of, a turning point in the history of their city" (McCollum, 2001). In a metropolis where the gap between city and suburbs grows worse every year (Jacoby, 1999, p. 535), techno can provide a bridge connecting the many worlds that exist within and between these two

Authors: Farrugia, Rebekah.
first   previous   Page 24 of 27   next   last



background image
From Midnight to Broad Daylight
24
be among many first time sponsors for the 2001 DEMF. As well as sponsoring this year festival,
in the latter months of 2000 Ford produced a commercial for its Focus model. The 30 second ad
depicts the car being assembled by a "cyborg-like entity that’s half-DJ and half auto-plant robot."
Accompanying the visuals is Juan Atkins’ 1985 track "No UFOs," produced under his alias
Model 500 (Reynolds, 2001, p. 3). The commercial blatantly divulges to a mass TV viewing
audience Detroit’s status as the birthplace of techno. While one could argue that this is an act of
exploitation of Detroit Techno by Ford Motor Company, the situation could also be viewed as a
moment of realization. As I have argued, the development of Detroit Techno is inherently linked
to the city’s social and economic history, of which Ford played a leading role. Also, Atkins’ use
of the alias Model 500 serves as a testament to these connections which are further emphasized
by the fact that his family were long time employers of Ford. Additionally, viewers interested in
learning more about the music can even visit the Web site focus247.com (Reynolds, 2001, p. 3).
Consequently, the efforts of DEMF have successfully redirected the emphasis of EDM back onto
the music itself and away from the fading rave culture to which it was so intrinsically linked and
overshadowed throughout the 1990s.
Unlike the space of the rave or carnival, after which everything goes back to normal, the
experience of festivals such as DEMF have the potential to encourage revitalization and
community building in an atmosphere that has been painted more often as hopeless than hopeful
in the latter half of the 20
th
century. As a reporter from the London Observer put it, "as the
festival developed, people began to get a palpable sense that they were not simply witnessing,
but were part of, a turning point in the history of their city" (McCollum, 2001). In a metropolis
where the gap between city and suburbs grows worse every year (Jacoby, 1999, p. 535), techno
can provide a bridge connecting the many worlds that exist within and between these two


Convention
Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 24 of 27   next   last

©2012 All Academic, Inc.