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Rationality and Context: Antidotes for Anthrax Anecdotes
Unformatted Document Text:  33 Science in the Streets: Report of the Twentieth Century Fund task force on the communication of scientific risk (1984). New York: Priority Press. Shrum, L. J. (2001). Processing strategy moderates the cultivation effect. Human Communication Research, 27, 94-120. Shrum, L. J., & O’Guinn, T. C. (1993). Process and effects in the construction of social reality: Construct accessibility as an explanatory variable. Communication Research, 20, 436-471. Slovic, P. (1987). Perception of risk. Science, 236, 280-285. Wildavsky, A. (1979). No risk is the highest risk of all. American Scientist, 67, 32-37. Winer, B. J. (1971). Statistical principles in experimental design (2 nd Edition). New York: McGraw-Hill. Zillmann, D., & Brosius, H.-B. (2000). Exemplification in communication: The influence of case reports on the perception of issues. Mahwah, NJ; Erlbaum. Zillmann, D., Gibson, R., Ordman, V. J., & Aust, C. F. (1994). Effects of human- interest stories in broadcast news. Journal of Broadcasting and Electronic Media, 38, 65- 78. Zillmann, D., Perkins, J. W., & Sundar, S. S. (1992). Impression-formation effects of printed news varying in descriptive precision and exemplification. Medienpsychologie, 3, 168-185.

Authors: Berger, Charles., Johnson, Joel. and Lee, Eun-Ju.
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33
Science in the Streets: Report of the Twentieth Century Fund task force on the
communication of scientific risk (1984). New York: Priority Press.
Shrum, L. J. (2001). Processing strategy moderates the cultivation effect. Human
Communication Research, 27, 94-120.
Shrum, L. J., & O’Guinn, T. C. (1993). Process and effects in the construction of
social reality: Construct accessibility as an explanatory variable. Communication
Research, 20, 436-471.
Slovic, P. (1987). Perception of risk. Science, 236, 280-285.
Wildavsky, A. (1979). No risk is the highest risk of all. American Scientist, 67,
32-37.
Winer, B. J. (1971). Statistical principles in experimental design (2
nd
Edition).
New York: McGraw-Hill.
Zillmann, D., & Brosius, H.-B. (2000). Exemplification in communication: The
influence of case reports on the perception of issues. Mahwah, NJ; Erlbaum.
Zillmann, D., Gibson, R., Ordman, V. J., & Aust, C. F. (1994). Effects of human-
interest stories in broadcast news. Journal of Broadcasting and Electronic Media, 38, 65-
78.
Zillmann, D., Perkins, J. W., & Sundar, S. S. (1992). Impression-formation effects
of printed news varying in descriptive precision and exemplification. Medienpsychologie,
3, 168-185.


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