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An ecological psychology approach to the study of audiences
Unformatted Document Text:  ecological theory...15 encounters between people and cultural materials to the interaction frames that set the parameters for those affordances. In its attempt to reduce social interaction to laboratory conditions or structured questionnaires and scales, mainstream social psychology has been guilty of ignoring the extent to which everyday behaviour is deeply embedded in culture. A fuller understanding of our interaction with media goes part of the way in addressing these shortcomings. References Abell, J., & Stokoe, E.H. (2001). Broadcasting the royal role: Constructing culturally situated identities in the Princess Diana Panorama interview. British Journal of Social Psychology, 40, 417-35. Barker, M. & Petley, J. (1997). Ill effects: The media/violence debate. London: Routledge. Bateson, G. (1955). The message ‘this is play’. In B. Schaffer (Ed.) Group processes. New York: The Macy Foundation. Bruner, J.S. (1990). Acts of meaning. Cambridge, MA: Harvard University Press. Bryant, J., & Zillmann, D. (Eds.) (1994). Media effects: Advances in theory and research. Hillsdale, NJ: Lawrence Erlbaum Associates.

Authors: Giles, David.
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ecological theory...15
encounters between people and cultural materials to the interaction frames that set the
parameters for those affordances. In its attempt to reduce social interaction to
laboratory conditions or structured questionnaires and scales, mainstream social
psychology has been guilty of ignoring the extent to which everyday behaviour is
deeply embedded in culture. A fuller understanding of our interaction with media
goes part of the way in addressing these shortcomings.
References
Abell, J., & Stokoe, E.H. (2001). Broadcasting the royal role: Constructing culturally
situated identities in the Princess Diana Panorama interview. British Journal of Social
Psychology, 40, 417-35.
Barker, M. & Petley, J. (1997). Ill effects: The media/violence debate. London:
Routledge.
Bateson, G. (1955). The message ‘this is play’. In B. Schaffer (Ed.) Group processes.
New York: The Macy Foundation.
Bruner, J.S. (1990). Acts of meaning. Cambridge, MA: Harvard University Press.
Bryant, J., & Zillmann, D. (Eds.) (1994). Media effects: Advances in theory and
research. Hillsdale, NJ: Lawrence Erlbaum Associates.


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