All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

An ecological psychology approach to the study of audiences
Unformatted Document Text:  ecological theory...7 activity that takes place within a specific interaction frame – think of a stand-up comic’s performance creating affordances for laughter, and the various audience activities which are permissible (heckling, for instance) and forbidden (contributing jokes of their own, perhaps). If we apply the idea of interaction frames to our encounters with media, it is clear that there are sets of rules governing our interaction with different types of media figure. In a recent model of parasocial interaction with media figures (Giles, 2002a), I outlined three different levels of parasocial interaction which were based on the type of communication that was theoretically possible with the media figure. First-order parasocial interaction concerns media figures who are ostensibly “real people”, such as television presenters, with whom the possibility of a social (face-to-face) relationship can never be ruled out. The interaction frame surrounding encounters with these figures allows the media user to attempt to make contact with the figure, perhaps by writing a letter, or even by loitering outside the television studio, or, perhaps, joining or forming a celebrity fan club dedicated to that figure. Second-order parasocial interaction concerns media figures who have dual representation; typically these are soap characters or other fictitious persons. Here the interaction frame permits contact with the physical representation of those persons, but there are rules governing the kind of interaction that is possible with the persons themselves. We may have social contact with the actress who plays a soap character, but may we have a social relationship with that character? The specific interaction frame ultimately determines this question; the actress may choose to play the character role in her face-to-face encounters with fans, or – as is reportedly the case

Authors: Giles, David.
first   previous   Page 7 of 21   next   last



background image
ecological theory...7
activity that takes place within a specific interaction frame – think of a stand-up
comic’s performance creating affordances for laughter, and the various audience
activities which are permissible (heckling, for instance) and forbidden (contributing
jokes of their own, perhaps).
If we apply the idea of interaction frames to our encounters with media, it is clear that
there are sets of rules governing our interaction with different types of media figure.
In a recent model of parasocial interaction with media figures (Giles, 2002a), I
outlined three different levels of parasocial interaction which were based on the type
of communication that was theoretically possible with the media figure. First-order
parasocial interaction concerns media figures who are ostensibly “real people”, such
as television presenters, with whom the possibility of a social (face-to-face)
relationship can never be ruled out. The interaction frame surrounding encounters
with these figures allows the media user to attempt to make contact with the figure,
perhaps by writing a letter, or even by loitering outside the television studio, or,
perhaps, joining or forming a celebrity fan club dedicated to that figure.
Second-order parasocial interaction concerns media figures who have dual
representation; typically these are soap characters or other fictitious persons. Here the
interaction frame permits contact with the physical representation of those persons,
but there are rules governing the kind of interaction that is possible with the persons
themselves. We may have social contact with the actress who plays a soap character,
but may we have a social relationship with that character? The specific interaction
frame ultimately determines this question; the actress may choose to play the
character role in her face-to-face encounters with fans, or – as is reportedly the case


Convention
Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 7 of 21   next   last

©2012 All Academic, Inc.