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Seeing Is Believing: Effects of Gendered Character Representation on Informational Social Influence in Computer-Mediated Communication

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Abstract:

Two experiments examined if and how the gender of randomly assigned characters would affect individuals’ inferences about and behavioral reactions to informational social influence by an anonymous CMC partner. In Experiment 1, participants derived gender of the partner from the character representation, attributing masculinity/femininity accordingly. Furthermore, while women appeared to use “expertise heuristics”, exhibiting greater conformity to the male-charactered than female-charactered partner on a masculine topic, men displayed greater conformity to the male-charactered than female-charactered partner on a feminine topic, manifesting resistance to female influence. Employing a gender-neutral task, Experiment 2 demonstrated that while the gender of the character did not influence women’s conformity behavior, male advantage in exerting social influence persisted among men. These findings are discussed in terms of mindless responses to the salient visual cues in CMC and differences in the ways men and women respond to social influence by gendered agents.

Most Common Document Word Stems:

charact (160), partner (152), gender (152), male (74), men (67), social (66), women (66), particip (64), 2 (62), femal (60), question (59), 1 (55), influenc (54), comput (54), m (50), conform (49), p (47), communic (46), sd (46), masculin (44), effect (39),

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computer-mediated communication, gender, informational social influence, character representation
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MLA Citation:

Lee, Eun-Ju. "Seeing Is Believing: Effects of Gendered Character Representation on Informational Social Influence in Computer-Mediated Communication" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112312_index.html>

APA Citation:

Lee, E. , 2003-05-27 "Seeing Is Believing: Effects of Gendered Character Representation on Informational Social Influence in Computer-Mediated Communication" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112312_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Two experiments examined if and how the gender of randomly assigned characters would affect individuals’ inferences about and behavioral reactions to informational social influence by an anonymous CMC partner. In Experiment 1, participants derived gender of the partner from the character representation, attributing masculinity/femininity accordingly. Furthermore, while women appeared to use “expertise heuristics”, exhibiting greater conformity to the male-charactered than female-charactered partner on a masculine topic, men displayed greater conformity to the male-charactered than female-charactered partner on a feminine topic, manifesting resistance to female influence. Employing a gender-neutral task, Experiment 2 demonstrated that while the gender of the character did not influence women’s conformity behavior, male advantage in exerting social influence persisted among men. These findings are discussed in terms of mindless responses to the salient visual cues in CMC and differences in the ways men and women respond to social influence by gendered agents.

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Document Type: .PDF
Page count: 34
Word count: 9705
Text sample:
Seeing Is Believing: Effects of Gendered Character Representation on Informational Social Influence in Computer-Mediated Communication (CMC) 2 Seeing Is Believing: Effects of Gendered Character Representation on Informational Social Influence in Computer-Mediated Communication (CMC) ABSTRACT Two experiments examined if and how the gender of randomly assigned characters would affect individuals’ inferences about and behavioral reactions to informational social influence by an anonymous CMC partner. In Experiment 1 participants derived gender of the partner from the character representation attributing masculinity/femininity accordingly.
Impersonal interpersonal and hyperpersonal interaction. Communication Research 23 3-43. Walther J. B. Slovacek C. L. & Tidwell L. C. (2001). Is a picture worth a thousand words? Photographic images in long-term and short-term computer-mediated communication. Communication Research 28 105-134. Witmer D. F. & Katzman S. L. (1997). On-line smiles: Does gender make a difference in the use of graphic accents? Journal of Computer-Mediated Communication 2. Retrieved Oct 3 2002 from http://www.ascusc.org/jcmc/vol2/issue4/witmer1.html. 34 Figure 1. Screen Snapshot of Participant’s Answer


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