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Environmental Concern, Patterns of Television Viewing, and Pro-Environmental Behaviors

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Abstract:

This study merges insights from extant cultivation research with a media uses and gratifications perspective to examine the relationship between environmental concern, five forms of television viewing, and pro-environmental behaviors. In doing so, we consider a host of variables, including environmental attitudes, that are exogenous to television use and environmental behaviors and may motivate certain viewing patterns and social actions. Thus, the perspective advanced by this research considers both the direct effects of various forms of television viewing and their potential mediating roles in the relationship between environmental attitudes and behaviors. Analysis of the 1999 and 2000 DDB Life Style Study data reveals that television public affairs and nature documentary use, the two genres of programming that give tangible and visible form to abstract environmental issues, are predicted by environmental concern and contribute to pro-environmental behaviors, whereas the three forms of entertainment television use are not consistently linked to these variables. Public affairs and nature documentary use were also found to be important mediators of the effects of other exogenous variables on pro-environmental behaviors. Implications for future research are discussed.

Most Common Document Word Stems:

environment (191), televis (150), use (136), behavior (89), effect (73), variabl (63), environ (61), 1999 (60), concern (59), research (57), studi (53), media (53), pro (50), 2000 (46), public (46), form (45), pro-environment (44), natur (43), communic (38), affair (37), influenc (36),

Author's Keywords:

environment, media consumption, media effects, uses and gratifications, cultivation
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Name: International Communication Association
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MLA Citation:

Holbert, R. Lance., Kwak, Nojin. and Shah, Dhavan. "Environmental Concern, Patterns of Television Viewing, and Pro-Environmental Behaviors" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112314_index.html>

APA Citation:

Holbert, R. , Kwak, N. and Shah, D. V. , 2003-05-27 "Environmental Concern, Patterns of Television Viewing, and Pro-Environmental Behaviors" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112314_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study merges insights from extant cultivation research with a media uses and gratifications perspective to examine the relationship between environmental concern, five forms of television viewing, and pro-environmental behaviors. In doing so, we consider a host of variables, including environmental attitudes, that are exogenous to television use and environmental behaviors and may motivate certain viewing patterns and social actions. Thus, the perspective advanced by this research considers both the direct effects of various forms of television viewing and their potential mediating roles in the relationship between environmental attitudes and behaviors. Analysis of the 1999 and 2000 DDB Life Style Study data reveals that television public affairs and nature documentary use, the two genres of programming that give tangible and visible form to abstract environmental issues, are predicted by environmental concern and contribute to pro-environmental behaviors, whereas the three forms of entertainment television use are not consistently linked to these variables. Public affairs and nature documentary use were also found to be important mediators of the effects of other exogenous variables on pro-environmental behaviors. Implications for future research are discussed.

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Document Type: .PDF
Page count: 27
Word count: 8556
Text sample:
TV-Environment 1 Running head: TV-ENVIRONMENT Environmental Concern Patterns of Television Viewing and Pro-Environmental Behaviors: Integrating Models of Media Consumption and Effects Submission to International Communication Association - Mass Communication Division San Diego CA May 2003 TV-Environment 2 Environmental Concern Patterns of Television Viewing and Pro-Environmental Behaviors: Integrating Models of Media Consumption and Effects Abstract This study merges insights from extant cultivation research with a media uses and gratifications perspective to examine the relationship between environmental concern five forms of
.03 Attitude Variable Environmental Concern .39*** .35*** Television Use Public Affairs .05** .05** Nature Documentaries .04** .05** Situation Comedies .00 .01 Progressive Dramas -.02 -.01 Traditional Dramas .00 -.01 Notes. Coefficients are final standardized Beta’s (β). * p < .05 ** p < .01 *** p < .001. 1999 R2 (%) = 8.1*** for Block 1; ∆ R2 (%) = 15.2*** for Block 2 ∆ R2 (%) = 0.5** for Block 3 N = 3119; 2000 R2 (%) =


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