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Easy elaboration: The subjective experience of message processing and persuasion

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Abstract:

People’s experience with processing a message may influence (a) their perceptions of the message and, ultimately, (b) the message’s persuasibility. When generating more evidence feels difficult to readers, a message’s content may seem less credible; consequently, the message is less persuasive. Memory studies provide empirical support for the impact of subjective experience on memory evaluations. In our study, the relationship weakly generalized to message processing. Sometimes, generating more evidence was subjectively easier and therefore more persuasive. Completing a more difficult processing task was associated with participants’ intentions and actions to seek more information about a message’s topic.

Most Common Document Word Stems:

messag (129), subject (92), experi (83), task (74), particip (72), m (54), sd (51), difficult (46), inform (45), complet (45), p (39), evalu (36), enforc (35), attitud (32), recal (32), photo (29), rate (28), process (28), con (27), posit (25), persuas (25),

Author's Keywords:

message processing, persuasion
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Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Smith, Rachel., Goei, Ryan. and Lindsey, Lisa. "Easy elaboration: The subjective experience of message processing and persuasion" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112317_index.html>

APA Citation:

Smith, R. A., Goei, R. and Lindsey, L. L. , 2003-05-27 "Easy elaboration: The subjective experience of message processing and persuasion" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112317_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: People’s experience with processing a message may influence (a) their perceptions of the message and, ultimately, (b) the message’s persuasibility. When generating more evidence feels difficult to readers, a message’s content may seem less credible; consequently, the message is less persuasive. Memory studies provide empirical support for the impact of subjective experience on memory evaluations. In our study, the relationship weakly generalized to message processing. Sometimes, generating more evidence was subjectively easier and therefore more persuasive. Completing a more difficult processing task was associated with participants’ intentions and actions to seek more information about a message’s topic.

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Document Type: .PDF
Page count: 23
Word count: 5245
Text sample:
Subjective Experience 1 Running Head: SUBJECTIVE EXPERIENCE Easy elaboration: The subjective experience of message processing and persuasion Subjective Experience 2 Abstract People’s experience with processing a message may influence (a) their perceptions of the message and ultimately (b) the message’s persuasibility. When generating more evidence feels difficult to readers a message’s content may seem less credible; consequently the message is less persuasive. Memory studies provide empirical support for the impact of subjective experience on memory evaluations. In our study
.34 Behavior M .00 .06 SD .00 .25 Con Message Intention M .12 .12 SD .33 .33 Behavior M .00 .00 SD .00 .00 Note. Intentions were reported on a 2-point scale (1 = Yes 0 = No). Behavior values represent the mean number of information seeking behaviors performed by the subjects in that condition (1= behavior exhibited 0 = no behavior exhibited).


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