All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Effects of Representational Similarity on Deindividuation and Conformity to Group Norms in Computer-Mediated Communication
Unformatted Document Text:  2 Effects of Representational Similarity on Deindividuation and Conformity to Group Norms in Computer-Mediated Communication ABSTRACT Two experiments investigated if and how visual representation of interactants affects deindividuation and conformity to group norms in anonymous computer-mediated communication (CMC). In Experiment 1, a 2 (inter-group vs. interpersonal) x 2 (same character vs. different character) between-subjects design experiment, each participant made a decision about social dilemmas after seeing two other (ostensible) participants’ unanimous opinions and then exchanged supporting arguments. Consistent with the Social Identity model of Deindividuation Effects, when the group level of self-identity was rendered salient in an inter- group encounter, uniform virtual appearance of CMC partners triggered deindividuation and subsequent conformity behavior. By contrast, when the personal self-identity was salient, standardized representation tended to reduce conformity. Experiment 2 replicated the effect of visual representation on deindividuation and conformity and furthermore, investigated the causal links between deindividuation, group identification, and conformity. The results suggest that deindividuation accentuated adherence to group norms, both directly and indirectly via group identification.

Authors: Lee, Eun-Ju.
first   previous   Page 2 of 36   next   last



background image
2
Effects of Representational Similarity on Deindividuation and Conformity to Group Norms
in Computer-Mediated Communication
ABSTRACT
Two experiments investigated if and how visual representation of interactants affects
deindividuation and conformity to group norms in anonymous computer-mediated
communication (CMC). In Experiment 1, a 2 (inter-group vs. interpersonal) x 2 (same character
vs. different character) between-subjects design experiment, each participant made a decision
about social dilemmas after seeing two other (ostensible) participants’ unanimous opinions and
then exchanged supporting arguments. Consistent with the Social Identity model of
Deindividuation Effects, when the group level of self-identity was rendered salient in an inter-
group encounter, uniform virtual appearance of CMC partners triggered deindividuation and
subsequent conformity behavior. By contrast, when the personal self-identity was salient,
standardized representation tended to reduce conformity. Experiment 2 replicated the effect of
visual representation on deindividuation and conformity and furthermore, investigated the causal
links between deindividuation, group identification, and conformity. The results suggest that
deindividuation accentuated adherence to group norms, both directly and indirectly via group
identification.


Convention
All Academic Convention is the premier solution for your association's abstract management solutions needs.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 2 of 36   next   last

©2012 All Academic, Inc.