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Environmental Concern, Patterns of Television Viewing, and Pro-Environmental Behaviors
Unformatted Document Text:  TV-Environment 18 study is also hindered slightly by the set of three environmental behaviors that comprise our criterion variable. These three behaviors deal with common daily activities, while other studies often focus on other types of behaviors (e.g., McLeod, Glynn, & Griffin, 1987). It is important that future research in this area attempt to overcome some of the weaknesses inherent to our measures. Finally, special attention must be paid to inferring causation from cross-sectional data (e.g., Cliff, 1983). Although we have constructed a model that clearly progresses from the attitudinal to the behavioral, a panel design would allow us to be more resolute in our discussion of clear causal distinctions. We hope that future research will continue to study the relationship between television use and environmental behaviors, and that these works will seek to improve on the secondary analyses performed for this study.

Authors: Holbert, R. Lance., Kwak, Nojin. and Shah, Dhavan.
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TV-Environment 18
study is also hindered slightly by the set of three environmental behaviors that comprise our criterion variable.
These three behaviors deal with common daily activities, while other studies often focus on other types of behaviors
(e.g., McLeod, Glynn, & Griffin, 1987). It is important that future research in this area attempt to overcome some of
the weaknesses inherent to our measures.
Finally, special attention must be paid to inferring causation from cross-sectional data (e.g., Cliff, 1983).
Although we have constructed a model that clearly progresses from the attitudinal to the behavioral, a panel design
would allow us to be more resolute in our discussion of clear causal distinctions. We hope that future research will
continue to study the relationship between television use and environmental behaviors, and that these works will
seek to improve on the secondary analyses performed for this study.


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