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Easy elaboration: The subjective experience of message processing and persuasion
Unformatted Document Text:  Subjective Experience 17 more difficult, subjects came up with more supportive evidence. To make the subjective experience easier, subjects generated fewer pieces of supportive evidence. In our experiment, more evidence did not necessarily limit a message’s persuasability. Sometimes, when participants were able to generate 15 pieces of supportive evidence, they rated the task as subjectively easier than those who did not complete it. Consequently, those that had an easier time coming up with more evidence rated photo enforcement even more strongly than the message itself. Participants rarely exhibited intentions and actions devoted to information-seeking. Even so, the participants who performed the information-seeking behavior indicated that they intended to seek information and completed the difficult subjective task. The results suggest that sometimes, generating more evidence is more persuasive, especially when participants rated the experience as easy. Our conclusion would be more compelling if we understood why some participants who completed the difficult processing task as easier and some rated it as harder. Our conclusions would strengthen if we understood why the subjective switch on the difficult task varied with the valence of the message: pro or con. Lastly, we may have set ourselves a difficult task by choosing a topic that was rated neutrally. It is always difficult to diagnose the neutral baseline attitude. It is possible that participants were not interested in the topic, which should have left both messages equally persuasive or conflicted over the topic. Conclusion In cases where readers try to make un-affective, deliberate, systematic assessments of messages, the process may provide more information than simply content. Though research in cognitive psychology has been successful in predicting and explaining the effects of subjective

Authors: Smith, Rachel., Goei, Ryan. and Lindsey, Lisa.
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Subjective Experience 17
more difficult, subjects came up with more supportive evidence. To make the subjective
experience easier, subjects generated fewer pieces of supportive evidence. In our experiment,
more evidence did not necessarily limit a message’s persuasability. Sometimes, when
participants were able to generate 15 pieces of supportive evidence, they rated the task as
subjectively easier than those who did not complete it. Consequently, those that had an easier
time coming up with more evidence rated photo enforcement even more strongly than the
message itself.
Participants rarely exhibited intentions and actions devoted to information-seeking.
Even so, the participants who performed the information-seeking behavior indicated that they
intended to seek information and completed the difficult subjective task. The results suggest that
sometimes, generating more evidence is more persuasive, especially when participants rated the
experience as easy.
Our conclusion would be more compelling if we understood why some participants who
completed the difficult processing task as easier and some rated it as harder. Our conclusions
would strengthen if we understood why the subjective switch on the difficult task varied with the
valence of the message: pro or con. Lastly, we may have set ourselves a difficult task by
choosing a topic that was rated neutrally. It is always difficult to diagnose the neutral baseline
attitude. It is possible that participants were not interested in the topic, which should have left
both messages equally persuasive or conflicted over the topic.
Conclusion
In cases where readers try to make un-affective, deliberate, systematic assessments of
messages, the process may provide more information than simply content. Though research in
cognitive psychology has been successful in predicting and explaining the effects of subjective


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