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Easy elaboration: The subjective experience of message processing and persuasion
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Subjective Experience 2
Abstract
People’s experience with processing a message may influence (a) their perceptions of the
message and, ultimately, (b) the message’s persuasibility. When generating more evidence feels
difficult to readers, a message’s content may seem less credible; consequently, the message is
less persuasive. Memory studies provide empirical support for the impact of subjective
experience on memory evaluations. In our study, the relationship weakly generalized to message
processing. Sometimes, generating more evidence was subjectively easier and therefore more
persuasive. Completing a more difficult processing task was associated with participants’
intentions and actions to seek more information about a message’s topic.
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| | Authors: Smith, Rachel., Goei, Ryan. and Lindsey, Lisa. |
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Subjective Experience 2
Abstract
People’s experience with processing a message may influence (a) their perceptions of the
message and, ultimately, (b) the message’s persuasibility. When generating more evidence feels
difficult to readers, a message’s content may seem less credible; consequently, the message is
less persuasive. Memory studies provide empirical support for the impact of subjective
experience on memory evaluations. In our study, the relationship weakly generalized to message
processing. Sometimes, generating more evidence was subjectively easier and therefore more
persuasive. Completing a more difficult processing task was associated with participants’
intentions and actions to seek more information about a message’s topic.
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