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Easy elaboration: The subjective experience of message processing and persuasion
Unformatted Document Text:  Subjective Experience 23 Table 2 Information-seeking intentions and behaviors about Photo Enforcement by Task Difficulty and Message Position Task Information-seeking Easy Tough Pro Message Intention M .17 .13 SD .38 .34 Behavior M .00 .06 SD .00 .25 Con Message Intention M .12 .12 SD .33 .33 Behavior M .00 .00 SD .00 .00 Note. Intentions were reported on a 2-point scale (1 = Yes, 0 = No). Behavior values represent the mean number of information seeking behaviors performed by the subjects in that condition (1= behavior exhibited, 0 = no behavior exhibited).

Authors: Smith, Rachel., Goei, Ryan. and Lindsey, Lisa.
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Subjective Experience 23
Table 2
Information-seeking intentions and behaviors about Photo Enforcement by Task Difficulty and
Message Position
Task
Information-seeking
Easy Tough
Pro Message
Intention M
.17 .13
SD
.38 .34
Behavior M
.00 .06
SD
.00 .25
Con Message
Intention M
.12 .12
SD
.33 .33
Behavior M
.00 .00
SD
.00 .00
Note. Intentions were reported on a 2-point scale (1 = Yes, 0 = No). Behavior values represent
the mean number of information seeking behaviors performed by the subjects in that condition
(1= behavior exhibited, 0 = no behavior exhibited).


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