(Page 23 of 23) - Easy elaboration: The subjective experience of message processing and persuasion authored by Smith, Rachel., Goei, Ryan. and Lindsey, Lisa.

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Easy elaboration: The subjective experience of message processing and persuasion

Unformatted Document Text: Subjective Experience 23 Table 2 Information-seeking intentions and behaviors about Photo Enforcement by Task Difficulty and Message Position Task Information-seeking Easy Tough Pro Message Intention M .17 .13 SD .38 .34 Behavior M .00 .06 SD .00 .25 Con Message Intention M .12 .12 SD .33 .33 Behavior M .00 .00 SD .00 .00 Note. Intentions were reported on a 2-point scale (1 = Yes, 0 = No). Behavior values represent the mean number of information seeking behaviors performed by the subjects in that condition (1= behavior exhibited, 0 = no behavior exhibited).

Authors: Smith, Rachel., Goei, Ryan. and Lindsey, Lisa.

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Subjective Experience 23

Table 2

Information-seeking intentions and behaviors about Photo Enforcement by Task Difficulty and

Message Position

Task

Information-seeking

Easy Tough

Pro Message

Intention M

.17 .13

.38 .34

Behavior M

.00 .06

.00 .25

Con Message

Intention M

.12 .12

.33 .33

Behavior M

.00 .00

Note. Intentions were reported on a 2-point scale (1 = Yes, 0 = No). Behavior values represent

the mean number of information seeking behaviors performed by the subjects in that condition

(1= behavior exhibited, 0 = no behavior exhibited).

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