All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Easy elaboration: The subjective experience of message processing and persuasion
Unformatted Document Text:  Subjective Experience 3 Easy elaboration: The subjective experience of message processing and persuasion For some decisions people use cold, cognitive processes characterized by relatively un- affective, deliberate assessments of an argument. Sometimes people write lists of pros and cons, systematically think through alternative conclusions, or forecast flowcharts of choices and consequences. People may assume that a calculated process would help them arrive at the best, rational, justified decision or conclusion. What if the subjective experience of processing an argument provides information to the decision maker? If that is true, then a difficult subjective experience from processing an argument could lead us to counterintuitive conclusions. For example, coming up with more supportive evidence for a topic leads one to make more negative evaluations of the topic than coming up with fewer pieces of supportive evidence. Indeed, recall studies (e.g. Schwarz et al., 1991; Winkielman & Schwarz, 2001; Winkielman, Schwarz, & Belli, 1998) have found this effect. Topics recalled with difficult tasks (e.g., recalling 10 negative or positive points) were evaluated by participants more negatively than those recalled with easy tasks (e.g., recalling 3 negative or positive points). The present study aims to apply the logic of subjective experience of difficulty in memory recall to message processing. We hope to explain how the cognitive operations receivers apply to messages may affect their message interpretations. Subjective Experience and Recall To some degree, people judge their memories by how easy it was to remember them. Many content-based models exist (e.g., Bem, 1972; Wyer & Srull, 1989). These models predict people who recall assertive behaviors will report themselves to be more assertive than those who recall unassertive behaviors. Increasing the number of recalled examples should increase the

Authors: Smith, Rachel., Goei, Ryan. and Lindsey, Lisa.
first   previous   Page 3 of 23   next   last



background image
Subjective Experience 3
Easy elaboration: The subjective experience
of message processing and persuasion
For some decisions people use cold, cognitive processes characterized by relatively un-
affective, deliberate assessments of an argument. Sometimes people write lists of pros and cons,
systematically think through alternative conclusions, or forecast flowcharts of choices and
consequences. People may assume that a calculated process would help them arrive at the best,
rational, justified decision or conclusion. What if the subjective experience of processing an
argument provides information to the decision maker? If that is true, then a difficult subjective
experience from processing an argument could lead us to counterintuitive conclusions. For
example, coming up with more supportive evidence for a topic leads one to make more negative
evaluations of the topic than coming up with fewer pieces of supportive evidence. Indeed, recall
studies (e.g. Schwarz et al., 1991; Winkielman & Schwarz, 2001; Winkielman, Schwarz, &
Belli, 1998) have found this effect. Topics recalled with difficult tasks (e.g., recalling 10
negative or positive points) were evaluated by participants more negatively than those recalled
with easy tasks (e.g., recalling 3 negative or positive points). The present study aims to apply the
logic of subjective experience of difficulty in memory recall to message processing. We hope to
explain how the cognitive operations receivers apply to messages may affect their message
interpretations.
Subjective Experience and Recall
To some degree, people judge their memories by how easy it was to remember them.
Many content-based models exist (e.g., Bem, 1972; Wyer & Srull, 1989). These models predict
people who recall assertive behaviors will report themselves to be more assertive than those who
recall unassertive behaviors. Increasing the number of recalled examples should increase the


Convention
Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 3 of 23   next   last

©2012 All Academic, Inc.