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Easy elaboration: The subjective experience of message processing and persuasion
Unformatted Document Text:  Subjective Experience 8 In addition to our hypotheses, we decided to explore how the subjective experience and message position would influence information-seeking intentions and behaviors, leading to the following research question: R1: How does the subjective task and resulting attitude toward photo enforcement effect information-seeking intentions and behaviors? Method Overview Design Overview The current examination included an extensive (four phase) pilot study and one experiment. In the experiment, participants were presented with one argument (pro or con) concerning photographic enforcement (the use of photographic devices employed at intersections to enforce traffic laws). After reading each argument, participants listed either 3 or 15 points in support of the argument. These tasks served as the subjective experience induction. Participants evaluated photographic enforcement and completed induction checks. Measurement Validity All items used in the pilot study and the experiment were assessed for content validity. Confirmatory factor analytic results indicated that all a priori measurement models were consistent with the data and all scales were unidimensional (Hunter & Gerbing, 1982). Pilot Study Baseline Attitudes Participants and procedure. In the first phase of the pilot study, two hundred and fifty- eight respondents evaluated the topic of photographic enforcement. Attitude. Attitudes toward photo enforcement were measured with three 11-point scales (10 = agree, 0 = disagree), SI α = .93. Items included anchors such as “agree/disagree” and

Authors: Smith, Rachel., Goei, Ryan. and Lindsey, Lisa.
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Subjective Experience 8
In addition to our hypotheses, we decided to explore how the subjective experience and
message position would influence information-seeking intentions and behaviors, leading to the
following research question:
R1: How does the subjective task and resulting attitude toward photo enforcement effect
information-seeking intentions and behaviors?
Method Overview
Design Overview
The current examination included an extensive (four phase) pilot study and one
experiment. In the experiment, participants were presented with one argument (pro or con)
concerning photographic enforcement (the use of photographic devices employed at intersections
to enforce traffic laws). After reading each argument, participants listed either 3 or 15 points in
support of the argument. These tasks served as the subjective experience induction. Participants
evaluated photographic enforcement and completed induction checks.
Measurement Validity
All items used in the pilot study and the experiment were assessed for content validity.
Confirmatory factor analytic results indicated that all a priori measurement models were
consistent with the data and all scales were unidimensional (Hunter & Gerbing, 1982).
Pilot Study
Baseline Attitudes
Participants and procedure. In the first phase of the pilot study, two hundred and fifty-
eight respondents evaluated the topic of photographic enforcement.
Attitude. Attitudes toward photo enforcement were measured with three 11-point scales
(10 = agree, 0 = disagree), SI
α
= .93. Items included anchors such as “agree/disagree” and


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