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Easy elaboration: The subjective experience of message processing and persuasion
Unformatted Document Text:  Subjective Experience 9 “like/dislike.” Baseline attitudes toward photo enforcement were neutral (M = 4.82, SD = 2.73) and not significantly different from the scale’s midpoint, t(257) = -1.01, ns. The scores were rescaled to a 7-point scale for consistency with the other measures (recalibrated M = 3.90, SD = 1.64). Message Argument Position Participants and procedure. Thirty respondents participated in the second phase of the pilot study in which they evaluated the message’s advocated position on photographic enforcement. Message position. The messages’ attitudes toward photo enforcement were measured with four 7-point, semantic differential items. Items included anchors such as “agree/disagree” and “ like/dislike,” SI α = .99. The items were coded such that higher scores indicated that participants held more favorable attitudes. The pro message was evaluated as favoring photo enforcement (M = 5.73, SD = 2.16) above the scale’s midpoint, t(10) = 2.53, p < .05. The con message was evaluated as against photo enforcement (M = 2.11, SD = 1.69) below the scale’s midpoint, t(20) = -4.99, p < .05. The messages’ positions were significantly different, t(28) = 5.03, p < .05, r = .69. Argument Nuances Participants and procedure. Ninety-six respondents participated in the third phase of the pilot study by assessing message quality. They read one argument (pro or con) and subsequently answered questions about author credibility and argument quality. Participants also rated how favorable they were toward the issues raised in the messages. Credibility. Participants’ perceptions of source credibility were measured with six 7- point, semantic differential items that were coded so that higher scores indicated greater

Authors: Smith, Rachel., Goei, Ryan. and Lindsey, Lisa.
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Subjective Experience 9
“like/dislike.” Baseline attitudes toward photo enforcement were neutral (M = 4.82, SD = 2.73)
and not significantly different from the scale’s midpoint, t(257) = -1.01, ns. The scores were
rescaled to a 7-point scale for consistency with the other measures (recalibrated M = 3.90, SD =
1.64).
Message Argument Position
Participants and procedure. Thirty respondents participated in the second phase of the
pilot study in which they evaluated the message’s advocated position on photographic
enforcement.
Message position. The messages’ attitudes toward photo enforcement were measured
with four 7-point, semantic differential items. Items included anchors such as “agree/disagree”
and “ like/dislike,” SI
α
= .99. The items were coded such that higher scores indicated that
participants held more favorable attitudes. The pro message was evaluated as favoring photo
enforcement (M = 5.73, SD = 2.16) above the scale’s midpoint, t(10) = 2.53, p < .05. The con
message was evaluated as against photo enforcement (M = 2.11, SD = 1.69) below the scale’s
midpoint, t(20) = -4.99, p < .05. The messages’ positions were significantly different, t(28) =
5.03, p < .05, r = .69.
Argument Nuances
Participants and procedure. Ninety-six respondents participated in the third phase of the
pilot study by assessing message quality. They read one argument (pro or con) and subsequently
answered questions about author credibility and argument quality. Participants also rated how
favorable they were toward the issues raised in the messages.
Credibility. Participants’ perceptions of source credibility were measured with six 7-
point, semantic differential items that were coded so that higher scores indicated greater


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