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"Activism in Paradise": A Critical Discourse Analysis of a Public Relations Campaign against Genetic Engineering

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Abstract:

This paper explores how a coalition of environmental interest groups implemented an issues-management campaign in New Zealand to influence public policy on genetic engineering, following the report of a Royal Commission on Genetic Modification. In New Zealand, ways of thinking about genetic engineering are strongly contested, and public policy decisions related to genetic engineering will have outcomes of significant economic importance to the country.

A critical discourse analysis of the coalition websites and an interview with one of the organisers highlight the ways in which this campaign depended on the construction of an identity for New Zealanders which motivated significant public activism.

The campaign successfully extended public debate about genetic modification and influenced the Government to extend a moratorium on commercial field trials of genetically modified crops and products. Some interesting paradoxes suggest that one challenge for New Zealand policy on genetic modification may lie in the management of multiple identities.

Most Common Document Word Stems:

public (137), genet (112), new (106), zealand (99), campaign (82), engin (66), discours (63), free (58), ge (54), ident (47), relat (45), 2001 (44), activ (43), polit (42), modif (39), paradis (38), issu (36), number (34), critic (34), polici (33), organ (33),

Author's Keywords:

issues-management, genetic engineering, management of identity
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MLA Citation:

Henderson, Alison. ""Activism in Paradise": A Critical Discourse Analysis of a Public Relations Campaign against Genetic Engineering" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112325_index.html>

APA Citation:

Henderson, A. M. , 2003-05-27 ""Activism in Paradise": A Critical Discourse Analysis of a Public Relations Campaign against Genetic Engineering" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112325_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper explores how a coalition of environmental interest groups implemented an issues-management campaign in New Zealand to influence public policy on genetic engineering, following the report of a Royal Commission on Genetic Modification. In New Zealand, ways of thinking about genetic engineering are strongly contested, and public policy decisions related to genetic engineering will have outcomes of significant economic importance to the country.

A critical discourse analysis of the coalition websites and an interview with one of the organisers highlight the ways in which this campaign depended on the construction of an identity for New Zealanders which motivated significant public activism.

The campaign successfully extended public debate about genetic modification and influenced the Government to extend a moratorium on commercial field trials of genetically modified crops and products. Some interesting paradoxes suggest that one challenge for New Zealand policy on genetic modification may lie in the management of multiple identities.

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Document Type: .PDF
Page count: 28
Word count: 7792
Text sample:
“Activism in paradise”: A critical discourse analysis of a public Tracking number relations campaign against genetic engineering. ICA-15-10063 “Activism in paradise”: A critical discourse analysis of a public relations campaign against genetic engineering. Introduction “The half-gallon quarter-acre pavlova paradise.” This is a phrase coined by author Austin Mitchell (1972) to sum up the lifestyle identity of New Zealand in the 1950s and 1960s. It typified a country where people could own their own land and home; enjoy wholesome locally
London UK. Weaver C. K. & Motion J. (2002). Sabotage and subterfuge: public relations democracy and genetic engineering in New Zealand. Media Culture & Society 24 325-343. White R. E. (1998). Working paper No. 8: Nuclear-free New Zealand: 1987 - from policy to legislation. Auckland NZ: Centre for Peace Studies University of Auckland. Williamson M. (1999 May 13). Biotechnology Council to be established. [Media release]. New Zealand Ministry of Science Research and Technology. Retrieved January 8 2001 from http://www.morst.govt.nz/publications/pressrel/biotech.htm


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