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Representations of Gender and Age in Television Commercials: A Content Analysis
Unformatted Document Text:  Gender & Age in Commercials 27 Signorielli, N. & Kahlenberg, S. (2001). Television’s world of work in the nineties. Journal of Broadcasting and Electronic Media, 45, 4-22. Signorielli, N. McLeod, D. & Healy, E. (1994). Gender stereotypes in MTV Commercials: The beat goes on. Journal of Broadcasting and Electronic Media, 38, 91-102. Smith, L. (1994). A content analysis of gender differences in children's advertising. Journal of Broadcasting and Electronic Media, 38, 323-337. Stice, E. M., Schupak-Neuberg, E., Shaw, H. E., & Stein, R. I. (1994). Relation of media exposure to eating disorder symptomatology: An examination of mediating mechanisms. Journal of Abnormal Psychology, 103, 836-840. Stunkard, A., Sorenson, T. & Schulsinger, F. (1983). Use of the Danish adoption register for the study of obesity and thinness. In S. Kety (Ed.), The genetics of neurological and psychiatric disorders (pp. 115-120). New York: Raven Press. Tabachnick, B.G. & Fidell, L.S. (1996). Using multivariate statistics. Northridge, CA: Harper Collins. United States Census Bureau (2001). Population, Age, Sex. Retrieved 11 March 2002 from http://www.census.gov/. Verna, 1975. The female image in children's TV commercials, Journal of Broadcasting, 19, 195-216. White, C. & Kinnick, K. (2000). One click forward and two clicks back: Portrayal of women using computers in television commercials. Women’s Studies in Communication, 23, 392-412.

Authors: Mastro, Dana. and Stern, Susannah.
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Gender & Age in Commercials 27
Signorielli, N. & Kahlenberg, S. (2001). Television’s world of work in the nineties. Journal of
Broadcasting and Electronic Media, 45, 4-22.
Signorielli, N. McLeod, D. & Healy, E. (1994). Gender stereotypes in MTV Commercials: The beat goes
on. Journal of Broadcasting and Electronic Media, 38, 91-102.
Smith, L. (1994). A content analysis of gender differences in children's advertising. Journal of
Broadcasting and Electronic Media, 38, 323-337.
Stice, E. M., Schupak-Neuberg, E., Shaw, H. E., & Stein, R. I. (1994). Relation of media exposure to
eating disorder symptomatology: An examination of mediating mechanisms. Journal of
Abnormal Psychology, 103, 836-840.
Stunkard, A., Sorenson, T. & Schulsinger, F. (1983). Use of the Danish adoption register for the study of
obesity and thinness. In S. Kety (Ed.), The genetics of neurological and psychiatric disorders
(pp. 115-120). New York: Raven Press.
Tabachnick, B.G. & Fidell, L.S. (1996). Using multivariate statistics. Northridge, CA: Harper Collins.
United States Census Bureau (2001). Population, Age, Sex. Retrieved 11 March 2002 from
http://www.census.gov/.
Verna, 1975. The female image in children's TV commercials, Journal of Broadcasting, 19, 195-216.
White, C. & Kinnick, K. (2000). One click forward and two clicks back: Portrayal of women using
computers in television commercials. Women’s Studies in Communication, 23, 392-412.


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