All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

"Activism in Paradise": A Critical Discourse Analysis of a Public Relations Campaign against Genetic Engineering
Unformatted Document Text:  “Activism in paradise”: A critical discourse analysis of a public Tracking number relations campaign against genetic engineering. ICA-15-10063 1 “Activism in paradise”: A critical discourse analysis of a public relations campaign against genetic engineering. Introduction “The half-gallon quarter-acre pavlova paradise.” This is a phrase coined by author, Austin Mitchell (1972), to sum up the lifestyle identity of New Zealand in the 1950s and 1960s. It typified a country where people could own their own land and home; enjoy wholesome, locally produced food and drink; and where pride in the pioneering spirit was strong. “Paradise” meant the land of plenty, and was a source of immense national pride. In the 1950s and 60s, “New Zealanders both lived and believed in the dream of a bountiful land in which all aspirations for work, leisure and material prosperity could be achieved under the eye of a benevolent state.” (Archives New Zealand, 2002). More recently, an identity has been constructed for New Zealand in conjunction with a brand identity for export products and inbound tourism. This identity maintains the image of “paradise” but re-articulates it in terms of New Zealand’s “clean, green image”, an environmental paradise (see http://www.mfe.govt.nz/about/clean_green_nz.htm; and http://www.purenz.com). This image of “paradise” exists in tension, however, with current political and economic discourses, which suggest an identity for New Zealand as a “knowledge economy” that depends on innovation and “cutting edge” technology, such as biotechnology (Speech from the throne, 2002, August 27). Although there is already considerable investment in biotechnology research in New Zealand (Marsh, 2000), unlike in many other countries there have been no commercial field trials of genetically modified products. In fact, a moratorium on commercial field trials has existed

Authors: Henderson, Alison.
first   previous   Page 1 of 28   next   last



background image
“Activism in paradise”: A critical discourse analysis of a public
Tracking number
relations campaign against genetic engineering.
ICA-15-10063
1
“Activism in paradise”: A critical discourse analysis of a public relations
campaign against genetic engineering.
Introduction
“The half-gallon quarter-acre pavlova paradise.” This is a phrase coined by author, Austin
Mitchell (1972), to sum up the lifestyle identity of New Zealand in the 1950s and 1960s. It
typified a country where people could own their own land and home; enjoy wholesome,
locally produced food and drink; and where pride in the pioneering spirit was strong.
“Paradise” meant the land of plenty, and was a source of immense national pride. In the
1950s and 60s, “New Zealanders both lived and believed in the dream of a bountiful land in
which all aspirations for work, leisure and material prosperity could be achieved under the
eye of a benevolent state.” (Archives New Zealand, 2002).
More recently, an identity has been constructed for New Zealand in conjunction with a brand
identity for export products and inbound tourism. This identity maintains the image of
“paradise” but re-articulates it in terms of New Zealand’s “clean, green image”, an
environmental paradise (see http://www.mfe.govt.nz/about/clean_green_nz.htm; and
http://www.purenz.com). This image of “paradise” exists in tension, however, with current
political and economic discourses, which suggest an identity for New Zealand as a
“knowledge economy” that depends on innovation and “cutting edge” technology, such as
biotechnology (Speech from the throne, 2002, August 27).
Although there is already considerable investment in biotechnology research in New Zealand
(Marsh, 2000), unlike in many other countries there have been no commercial field trials of
genetically modified products. In fact, a moratorium on commercial field trials has existed


Convention
Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 1 of 28   next   last

©2012 All Academic, Inc.