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W.L. Mackenzie King: Rockefeller's Other Public Relations Counselor |
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Abstract:
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This study profiles William Lyon Mackenzie King's role as a counselor to John D. Rockefeller Jr. in the aftermath of the bitter 1913-1914 Colorado coal strike. Mackenzie King-not his more recognized counterpart, publicist Ivy Lee-provided many of the modern public relations ideas that Rockefeller eventually adopted to alleviate tensions and improve labor relations. These included the development of the Colorado Industrial Representation Plan, a prototype company union structure that was designed to facilitate employee communications. Mackenzie King, who later served 22 years as prime minister of Canada, also advised Rockefeller on a wide range of public relations activities, including testimony before government hearings, meetings with union leaders, community philanthropy in Colorado, and Rockefeller's historic visit to Colorado in September-October 1915. |
Most Common Document Word Stems:
king (255), rockefel (204), jr (119), industri (104), p (99), cit (95), op (95), relat (90), jdr (86), public (84), w.l.m (83), colorado (72), diari (59), 1915 (57), labor (56), union (51), lee (51), mackenzi (48), would (47), also (47), work (46), |
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W.L. Mackenzie King, J.D. Rockefeller, Jr., Colorado coal strike, 1913-14, issues management, crisis management, public relations counsel, labor relations |
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Association:
Name: International Communication Association URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Hallahan, Kirk. "W.L. Mackenzie King: Rockefeller's Other Public Relations Counselor" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112339_index.html> |
APA Citation:
| Hallahan, K. , 2003-05-27 "W.L. Mackenzie King: Rockefeller's Other Public Relations Counselor" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112339_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: This study profiles William Lyon Mackenzie King's role as a counselor to John D. Rockefeller Jr. in the aftermath of the bitter 1913-1914 Colorado coal strike. Mackenzie King-not his more recognized counterpart, publicist Ivy Lee-provided many of the modern public relations ideas that Rockefeller eventually adopted to alleviate tensions and improve labor relations. These included the development of the Colorado Industrial Representation Plan, a prototype company union structure that was designed to facilitate employee communications. Mackenzie King, who later served 22 years as prime minister of Canada, also advised Rockefeller on a wide range of public relations activities, including testimony before government hearings, meetings with union leaders, community philanthropy in Colorado, and Rockefeller's historic visit to Colorado in September-October 1915. |
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| Document Type: |
.PDF |
| Page count: |
43 |
| Word count: |
14597 |
| Text sample: |
| W.L. Mackenzie King: Rockefeller’s Other Public Relations Counselora Abstract: This study profiles William Lyon Mackenzie King’s role as a counselor to John D. Rockefeller Jr. in the aftermath of the bitter 1913-1914 Colorado coal strike. Mackenzie King—not his more recognized counterpart publicist Ivy Lee—provided many of the modern public relations ideas that Rockefeller eventually adopted to alleviate tensions and improve labor relations. These included the development of the Colorado Industrial Representation Plan a prototype company union structure that was |
| The Age of Mackenzie King op. cit. p. 200. [152] H.S. Ferns B. Ostry The Age of Mackenzie King ibid. p. 215. [153] King’s work is still cited by writers in Canada. See Larry Wolf Labour in politics CBC News Online Ontario 1999 Elections May 12 1999. http:// cbc.ca/elections/ontario199/analysis_zolf_labor_0512.shtml. Accessed August 2002. [154] J.E. Grunig and T. Hunt Managing Public Relations Holt Rinehart Winston Fort Worth Texas 1984. See also D. Wilcox G. Cameron P. Ault W. Agee Public |
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