All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

(Be)Longing Media: Minority Radio between Cultural Retention and Renewal
Unformatted Document Text:  17 The fall of The Berlin Wall and the arduous integration of the former GDR into the Federal Republic have increased the need for minority and intercultural programming. The challenge of unifying the two Germanies, which for about forty years had been exposed to opposite ideological cultures, was compounded by the task of providing welfare benefits to a growing number of immigrants. This put pressure on a social welfare system already drained by the exigencies of unification and caused a stir, particularly among easterners who thought their economically weak Länder were more deserving of the money given to foreigners (Robins, 2000). The euphoria of unification was quickly interrupted by an increase in violence against immigrants and a rise of extreme right-wing groups with strong Nazi inclinations. Public-service broadcasting was quickly assigned this integrative mission of bringing all Germans and foreigners together. By 1998, ZDF’s Nachbarn, which by then had stopped importing programs from the immigrants’ countries of origin, was renamed Schwazrotbunt (BlackRedMulti-colored), a playful reference to the colors of the German flag symbolizing the multicultural Germany the program hoped to represent. ARD’s Ihre Heimat, Unsere Heimat (Our Home, Your Home) was also renamed Babylon so as to counter the bounded connotations of the term ‘Heimat’ and better represent the immigration reality within German society. These efforts towards multicultural programming, however, were not matched by appropriate screening times, which for the most time meant either early Saturday morning, or Sunday afternoon. Meantime, satellite technology had made major inroads in providing immigrants with television channels from their home countries. There was a fear such a development would draw audiences away from not only public-service minority programming, but also

Authors: Echchaibi, Nabil.
first   previous   Page 17 of 30   next   last



background image
17
The fall of The Berlin Wall and the arduous integration of the former GDR into
the Federal Republic have increased the need for minority and intercultural programming.
The challenge of unifying the two Germanies, which for about forty years had been
exposed to opposite ideological cultures, was compounded by the task of providing
welfare benefits to a growing number of immigrants. This put pressure on a social
welfare system already drained by the exigencies of unification and caused a stir,
particularly among easterners who thought their economically weak Länder were more
deserving of the money given to foreigners (Robins, 2000). The euphoria of unification
was quickly interrupted by an increase in violence against immigrants and a rise of
extreme right-wing groups with strong Nazi inclinations. Public-service broadcasting was
quickly assigned this integrative mission of bringing all Germans and foreigners together.
By 1998, ZDF’s Nachbarn, which by then had stopped importing programs from the
immigrants’ countries of origin, was renamed Schwazrotbunt (BlackRedMulti-colored), a
playful reference to the colors of the German flag symbolizing the multicultural Germany
the program hoped to represent. ARD’s Ihre Heimat, Unsere Heimat (Our Home, Your
Home) was also renamed Babylon so as to counter the bounded connotations of the term
‘Heimat’ and better represent the immigration reality within German society. These
efforts towards multicultural programming, however, were not matched by appropriate
screening times, which for the most time meant either early Saturday morning, or Sunday
afternoon.
Meantime, satellite technology had made major inroads in providing immigrants
with television channels from their home countries. There was a fear such a development
would draw audiences away from not only public-service minority programming, but also


Convention
All Academic Convention is the premier solution for your association's abstract management solutions needs.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 17 of 30   next   last

©2012 All Academic, Inc.