Charismatic Skill and Electoral Success
B
Table 2
Hierarchical Multiple Regression Analysis of Electoral Success as a Function of Media Prominence
and Valence and the Control Variable (first block) and Charismatic Skill (second block)
First Block
Second Block
b
(S.E)
Standardized b
b
(S.E)
Standardized b
Media Prominence
(mean = 476.66; sd = 375.51)
.0003**
(0)
.42
-.0001
(0)
-.16
Media Valence
(mean = 1.37; sd = .05)
1.06
(.80)
.18
1.07
(.61)
.18
Success in the Previous Elections
.29
(.14)
.28
.17
(.11)
.17
Charismatic Skill
.22***
(.04)
.80
R² Change
.44
.25
F Change for R² Change
26.23***
N= 38
** p .01; ***p .001, two tailed.
Media prominence and valence and the control variable are entered in the first block and
charismatic skill in the second block (using SPSS). Global statistics for the whole model: R² Adj.
for the first block = .39 and for the second block = .65; F for the first block = 8.88 and for the
second block = 18.15; df = 37.
Convention